IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital research projects that are deserving of pan-European recognition awards for its IAB Europe Research Awards competition.
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects and to show the contribution they have made to the development of the digital advertising industry.
The final deadline has now been extended to Friday 22 March.
Last year’s Research Awards, which took place at IAB Europe’s annual Interact event in Milan, awarded some of the industry’s best digital research projects. We have taken a look back at some of the inspiring work to help you with your 2019 entry. The winners of the 2019 competition will be presented at Interact in Warsaw on 4-5 June.
MÉDIAMÉTRE, NETRATINGS MÉDIAMÉTRIE –‘TOTAL INTERNET AUDIENCE’
The winner for the Advertising Measurement category went to Mediametre's 'Total Internet Audience' project, which provided measurement and statistics for target audiences across France. This was created for business groups, brands, websites and apps, based on consumer usage across Computer, Mobile and Tablet.
OMD EMEA – ‘RETAIL REVOLUTION: HOW CONSUMERS ACCEPT, UNDERSTAND AND TRUST ARTIFICIAL INTELLIGENCE’
Consumer Attitudes and Behaviour
The idea behind the OMD EMEA ‘Retail Revolution’ study was to understand people’s perceptions, attitudes and beliefs behind Artificial Intelligence. They at how many people use AI, how many do not use it but would like to incorporate it into their daily lives, but also the reasons why a lot of people wouldn’t use it, e.g. lack of trust or control.
COMSCORE – ‘FREE VIEWABILITY’
Winning the Advertising Solutions category, ComScore’s 'Free Viewability' allows digital media buyers a free service to brands for measurement of both video and display campaigns. This allowed them to very easily measure the behaviour of consumers, brands and audiences for geographic and demographic targets.
OMD SPAIN, OMNICOM MEDIA GROUP, ANNALECT - CROSSROADS™
Combining both audio-data collection technology and an APP-meter to collect sounds and in real-time (not recorded), they hashed and coded them. They experimented with this to analyse the data using Google Analytics. The winners recognised that there has been a huge drop in traditional linear-TV audiences (due to a rise in users streaming through other channels and also watching on alternative devices), so their objective behind this was to analyse the audiences’ content consumption and behavioural information, in relation to mobile usage.
OATH, PILOT, VIRAO – ‘USER INSIGHTS FROM ANOTHER REALITY’
Oath collaborated with Pilot and Virao to create a virtual smart home in Germany. They collectively conducted research to accurately find out how brands engage with users. They did this by hosting virtual sessions in the smart home with a handful of ad placements carefully positioned around the home.
BBC GLOBAL NEWS LIMITED – SOE TOOLKIT
The cost-effective browser-based SoE Toolkit allows for ease when measuring effectiveness against campaign objectives. Their research allowed them to analyse the impact of branded content and the ways in which the campaign objectives were successfully met.
To take a look at more of the IAB Europe Research Award winners, click here.
The 2019 categories are: Brand Advertising Effectiveness, Consumer Attitudes and Behaviour, Consumer Devices, Digital Advertising Formats, Advertising Solutions, Research and Data Innovation, Audience Measurement, Best Use of Research Budget. You are welcome to enter one of more of these.
Our MIXX Awards Europe 2019 competition is also open for entries with the same deadlines. The MIXX Awards Europe are an opportunity to gain industry recognition for your digital advertising campaigns to be showcased and the show the contribution they have made to the development of the digital advertising industry.
To take a look at the MIXX Awards Europe competition winners from last year, click here.