Interactive Advertising Bureau
17 October 2018

IAB Europe and Digital Communications Institute enter collaboration to support programmatic training in the Adriatic region

Brussels, Belgrade, 18 October 2018 – IAB Europe and Digital Communications Institute have signed an agreement for the distribution of the IAB Europe Introduction to Programmatic Advertising Course in Serbia as well as Montenegro, Bosnia and Herzegovina, Croatia, and Slovenia. The initial date for the course launch in Serbia has been set for 20 October 2018, with the other markets to see a gradual rollout in the coming months.

With an industry currently undergoing a severe talent shortage, it is the mission of organisations such as IAB Europe and DCI to help offset the skill gap and support the training of future generations of professionals. The Introduction to Programmatic Advertising program is designed to be more than the basis of programmatic advertising for the media, agencies and advertisers. Participants have the opportunity to learn what automated advertising is, why it is growing at such a fast pace, and how to best employ it. They will also get a better understanding of GDPR and how it impacts the industry.

The intensive, one-day course that packs 9 hours of high-quality content represents the work of the IAB Europe Education and Training Committee and the IAB Europe Programmatic Trading Committee. Between them, the two committees boast representatives from some of the largest organisations in the advertising industry, from Google to AppNexus, and from GroupM to Facebook, alongside many other high-caliber players.

“As the digital economy continues to experience huge global growth, digital transformation is wielding an inescapable influence on every organization across every industry. Yet despite the need for digital professionals with specific proficiencies, there is an unavoidable and growing skills gap affecting organizations’ abilities to successfully leverage digital.

Such is the pace of programmatic that it is not enough for organizations to just invest in technologies. They need to also invest in education. Without this investment, organizations risk falling behind and becoming less competitive in the global market.

As a European industry association of leaders in digital advertising, IAB Europe knows the challenges that organizations and individuals come up against in the face of a constantly changing digital landscape. Together with IAB Europe, we are looking forward to giving the region a hand and skills to keep up with the global digital market,” said Vladimir Arandjelovic, DCI Executive Director.

The course is aimed at advertisers, media, agencies, and individuals who use or intend to use programmatic advertising in business. It is suited for those starting on a digital advertising career path as well as to those looking for a change of pace and entry into the fascinating, blazingly-fast world of programmatic trading.

“This partnership aims to support countries in the Adriatic region get to grips with a topic that is not only in high demand in those markets, but across Europe as a whole. Indeed, a good understanding of programmatic’s inner workings, applicability, pitfalls, and future developments is vital not only for the professional looking to build a strong career in digital but to the industry which is in dire need of these skills,” said Townsend Feehan, IAB Europe CEO.

Not available online, the course and the collaboration between IAB Europe and DCI, provides the region with a unique opportunity to enhance the skills of digital professionals and to strengthen an industry that welcomes trained talent with a wealth of opportunities all across Europe. For more information on this iteration of the course visit DCI.


Vladimir Arandjelovic, Executive Director, Digital Communications Institute:

Alex Macarescu, Programme Manager, IAB Europe:

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

About DCI

The Digital Communications Institute is delivering the latest online marketing skills and is committed to facilitating economic development in the region by providing individuals and organisations with the recognised digital marketing skills to adapt to the rapidly changing marketing environment, helping to create new business opportunities and drive economic growth.

DCI is a recognised leader in the provision of Digital Marketing Courses internationally, dedicated to educating professionals on industry standard Digital Marketing techniques.

DCI is a regional partner of Digital Marketing Institute and IAB Europe, delivering licensed courses in Serbia, Croatia, Bosnia and Herzegovina, Montenegro and Macedonia. Through its Advisory Council, comprising of leading global industry players, the Digital Marketing Institute ensures that it continually delivers Digital Marketing courses with global industry appeal.

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