Interactive Advertising Bureau
16 February 2016

Google: Nescafé Dolce Gusto Drives Sales with Audience Signals

Nescafé Dolce Gusto, and their agency Jellyfish, wanted to drive sales of its coffee machines, while maximising the efficiency of its display advertising. Their approach allowed them to maximise sales, without compromising on ads viewability, and brand safety.

Video HERE.

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