Interactive Advertising Bureau
16 February 2016

Google: From Manual Buying to Programmatic: First-Hand Learnings from the Google Media Lab

Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages programmatic techniques to improve efficiencies, build better creative and increase the relevance of advertising messaging. Emily Sears, Head of Digital at the Google Media Lab in EMEA, discusses the benefits in depth.

View the case study here!

For more insights on The Myths of Programmatic, watch the video HERE.


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