Interactive Advertising Bureau
05 August 2018

Future TV Advertising Forum

IAB Europe will be hosting the following session at the Future TV Advertising Forum on 5 December in London.

When Two Worlds Collide: Digital and TV
From a consumer perspective the collision of digital and TV has already happened and they now expect to be able to watch what they want, when they want and wherever they want. But what does this mean for marketers, traditional media players and digital players? How do brands bridge the gaps between analogue excellence and the digital promise of personalisation at scale? What does measurement look like for connected TV? What are the key creativity considerations?

Hall 2, Wednesday 5 December – 16.30-17.30 GMT

The session will kick off with a preview of IAB Europe’s Connected TV White Paper presented by Emmanuel Josserand, Brand, Agency and Industry Relations at Freewheel. This will be followed by a discussion on the key topics featuring:

Moderator: Joanna Burton, VP European Strategy, SpotX

At SpotX, Joanna Burton helps publishers and broadcasters across Europe to monetise their premium video content across desktop, mobile and connected TV.  Last year she commissioned research to size connected TV advertising in the big fine TV markets in Europe and this year she is leading the creation of the IAB Europe whitepaper on connected TV. Joanna has worked for a range of advertising companies over the past 25 years including Microsoft, AOL, AppNexus, Dailymotion, Omnicom, IPG, EW Scripps, Omniture, Weborama and Rubicon Project.

Emmanuel Josserand, Agency and Industry Relations, FreeWheel

Emmanuel Josserand is responsible for Agency, Brand and Industry Relations and manages the FreeWheel Council for Premium Video Europe (FWCE). In this role, he connects with the buy-side to explore markets dynamics, industry best practices and opportunities to bring premium video stakeholders together to drive the industry forward. Prior to joining FreeWheel in 2015, Emmanuel was the Global Marketing Director at Civolution, the leading provider of watermarking and fingerprinting based solutions. He also led marketing, communication and brand identity for Teletrax which was later acquired by Philipps and served as the Business Manager at Arcsoft Europe, where he managed and expanded the Digital Imaging business unit.

Brandon Keenen, Senior Digital Commercial Director, CNN

Brandon Keenen is Senior Digital Commercial Director at CNN International Commercial (CNNIC), where he is responsible for leading a global team of Digital Directors and works closely with CNN’s advertising teams to create multi-platform campaigns with a digital-first approach.  Keenen’s 15-year career and media experience has spanned sales, management and tech roles including Senior Director at Buzzfeed Europe and Head of Sales for AOL Europe.

Raquel Melero Velayos, Audience Ads and Programmatic Manager, Atresmedia
Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media

Martin has over 20 years experience in media and is currently MD of Partnerships for Publicis Media Exchange in the UK. In this role, he is responsible for driving development of all external partnerships across media, data and tech.  He has extensive experience in commercial operation, media buying and trading, and data solutions development.  Prior to his current role he was UK MD for Publicis PeopleCloud, launching the end to end marketing platform in the UK, and previous to that he led the P&G account for Publicis Media in UK across all media buying, trading and data.

Malin Hager, Sales Director, TV4


The Future TV Advertising Forum is the premier thought-leadership event for TV advertising, exploring the strategies and collaborations that underpin success across the buy-side and sell-side in a data-driven, multiplatform world. The two-day event includes keynote sessions, workshops, private functions and networking events and is preceded by our executive invitation-only forum, Advertising Pathfinders. Over 800 leaders from media owners, advertising agencies, brands and ad-tech firms attend.

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