IAB Europe will be hosting the following session at the Future TV Advertising Forum on 5 December in London.
When Two Worlds Collide: Digital and TV
From a consumer perspective the collision of digital and TV has already happened and they now expect to be able to watch what they want, when they want and wherever they want. But what does this mean for marketers, traditional media players and digital players? How do brands bridge the gaps between analogue excellence and the digital promise of personalisation at scale? What does measurement look like for connected TV? What are the key creativity considerations?
Hall 2, Wednesday 5 December – 16.30-17.30 GMT
The session will kick off with a preview of IAB Europe’s Connected TV White Paper presented by Emmanuel Josserand, Brand, Agency and Industry Relations at Freewheel. This will be followed by a discussion on the key topics featuring:
The Future TV Advertising Forum is the premier thought-leadership event for TV advertising, exploring the strategies and collaborations that underpin success across the buy-side and sell-side in a data-driven, multiplatform world. The two-day event includes keynote sessions, workshops, private functions and networking events and is preceded by our executive invitation-only forum, Advertising Pathfinders. Over 800 leaders from media owners, advertising agencies, brands and ad-tech firms attend.