Interactive Advertising Bureau
18 November 2021

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming weeks. With leading industry experts, we are tackling lots of topics, from audio to eCommerce, you won't want to miss a single one!

IAB Europe Industry Insider Webinar with Meta - Key Emerging Trends from ECommerce to Future Proof your Brand & Business

Join the newly named Meta on Wednesday 1st December to talk about all things eCommerce! Zehra Chatoo, Head of Connection Planning for Retail and ECommerce EMEA at Meta, will be diving into changing shopping behaviors and creator commerce, sharing the latest trends for 2022 and best practices from Black Friday campaigns. IAB Europe’s Chief Economist, Daniel Knapp will also be joining to share the latest industry trends in eCommerce. 

Register here 

IAB Europe Industry Insider with GroupM - State of Pay: The ECommerce Opportunity and How Stakeholders Can Tap into it 

In this session, IAB Europe’s Chief Economist, Daniel Knapp will share an overview of the eCommerce opportunity in Europe today. He will then be joined by GroupM and a panel of experts who will dive into how brands are building and adapting their eCommerce strategy, sharing best practices and practical examples. Don’t miss the chance to hear these expert opinions! Register now and we will see you on Thursday 9th December at 12:00 CET. 

Register here

IAB Europe Industry Insider with Oracle Advertising– How Tuned in Are You? Unpacking Audio Through Measurement and Context

It is no secret that audio is on the rise and that digital content is embedded in so many touchpoints in our day-to-day lives – increasingly the complexity for advertisers trying to reach the right people, in the right moments and then measure accordingly. But with the right tools and practices in place, progress is possible. Join Moomal Shaikh, Senior Product Manager at Oracle Advertising on Tuesday 7th December, 16:00 CET as she breaks down the state of audio today, and the measurement and contextual solutions at your fingertips that can help inform your decisions of tomorrow. 

Register here 

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