Interactive Advertising Bureau
16 August 2023

Empowering Digital Creativity: Key Highlights and Insights at DMEXCO 2023


When DMEXCO opens its doors in Cologne on September 20 and 21, the big topics of the digital economy will once again be on the agenda. This year, Europe's leading digital marketing & tech event will take place under the motto "Empowering Digital Creativity" and will explore the question of what creativity can and must look like, in times of artificial intelligence, across numerous keynotes, panel discussions and sessions.


DMEXCO Worlds: Agencies, E-commerce, Media and Tech 

The four DMEXCO Worlds are dedicated to the sectors of the digital economy and offer a combination of networking area, conference and expo area - the ideal environment to exchange and network with like-minded people and gather exciting insights about tomorrow's trends.


  • The World of Agencies is all about the agency business. Brands & agencies meet decision-makers & specialists. On the Agency Stage there will be sessions with specialised practical know-how and practice-oriented use cases.
  • The World of E-Commerce brings together companies that are at home in the world of online commerce. Here, retailers, technology and service providers exchange views on trends that will shape the future of the sector.
  • The World of Media is the meeting place for all marketers, media companies, data and targeting experts, and service providers from the media sector. Together, they set the course for a modern, digital media landscape.
  • All tech-savvy entrepreneurs feel at home in the World of Tech. The focus here is on new technologies and innovations such as VR/AR, 5G & connectivity, cybersecurity and cloud computing.


New for 2023 - Experts Come Together at the Retail Media Summit

Retail Media is one of the hottest marketing trends and strongest growth areas of the year. Many experts see enormous potential for advertising measures with clear target groups and precise targeting thanks to first-party data. A new approach to data and the professionalisation of the sector play a major role. These are expressed, for example, through generally applicable standards and KPIs that make solutions measurable and comparable.

The topic of retail media already attracted attention at last year's DMEXCO, and the top voices of this discipline of online advertising are again expected at DMEXCO 2023. Among the speakers at the Retail Media Summit on September 20 will be Patricia Grundmann (Vice President Retail Media and Managing Director, OBI First Media Group), Jessica Koch (Director New Business & Retail Media, Douglas), Christian Raveaux (Head of Customer Insights & Media, REWE) and Maike Abel (Head of Media, CRM & Content, Nestlé).

IAB Europe’s Chief Economist, Daniel Knapp, will also be hosting a lecture on Retail Media in Europe, where he will share the market sizing, and the investment opportunities for this new space. Find out more here. 


Digital Fashion in Cooperation with the Deutsches Mode Institut

It won’t only be the eyes of the digital industry, but also the eyes of the fashion industry on Cologne this September. This is because Koelnmesse, Deutsche Mode Institut (DMI) and the German Association for the Digital Economy (BVDW) are organising the Digital Fashion - The Phygital Network event for the first time as part of DMEXCO 2023. The focus will be on digitisation in the fashion industry, which, among other things, can avoid overproduction and conserve physical resources.

Due to the possibilities of digitalisation, the fashion industry is facing an epochal upheaval. All professionals involved in the industry's digital value chain will find the right environment for networking and exchanging ideas about the challenges and opportunities of digitisation at "Digital Fashion." In this way, they can benefit from a diverse range of information and inspiration, prepare for the transformation in the best possible way, and play a decisive role in shaping the digital fashion industry.


w3. Vision Shapes the Future of the Internet

The legendary Web3 is the next stage of the Internet and digital culture that will permeate almost every fibre of our society. It's no wonder that DMEXCO is once again shining a spotlight on the new Web. After last year's successful debut, this September's event will once again feature in cooperation with the The event will provide visitors with valuable insights into developments in the industry, bring together the international Web3 community and offer excellent networking opportunities. Topics include all Web3 building blocks from the metaverse to cryptocurrencies and NFTs.

The offers many exciting speakers on both days of the fair. These include Philipp Weiling (Director Business Development EMEA, Polygon Labs), Laura-Marie Geissler (Racer, LMG-Racing), Peter Grosskopf (Co-Founder & CTO, Ultimate Money), Vicktoria Klich (Co-Founder,, Jürgen Alker (Advisor Web3 Strategy, Highsnobiety) and Anne Greul (Co-Founder & CEO, Moonblock).



Deep Dive Sessions and Insights

On the DMEXCO stages, keynote speeches by experts provide the audience with insights and information from their business experience. The panels, in which leading heads of the digital industry discuss with each other, prove to be special highlights every year.

This year's program includes the hot topics "Change Ahead: Current Trends in the Media Industry" (Wednesday, 20.09.23, Center Stage) and "AI in Marketing - Is This the Revolution?" (Wednesday, 9/20-23, Center Stage).


IAB Europe at DMEXCO – Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers

IAB Europe will be at DMEXCO on 20th and 21st September 2023. We will be hosting a masterclass on Programmatic Advertising in Europe that you don’t want to miss on 21st September at 09:45-10:15 CET. Join this session to find out the latest insights on the development of programmatic advertising across Europe. Now in its 9th year, IAB Europe’s annual industry benchmark survey, The Attitudes to Programmatic, reveals the latest  buy-side and sell-side drivers, barriers and strategies. The 2023  key findings will be presented and then discussed by a panel of industry European leaders. 


Tickets for DMEXCO 2023 Available Now 

Visitors can already secure their tickets for DMEXCO on September 20 and 21, 2023 in Cologne. This will give them access to two days full of insights, exchange and networking. More than 600 top speakers await them with over 200 hours of programming on 12+ stages. Three ticket options are available for Europe's leading digital marketing and tech event at the Koelnmesse exhibition centre: The standard option is the DMEXCO Trade Visitor Ticket, in addition there is the DMEXCO Young Leader Ticket for young talents up to and including 26 years of age and the DMEXCO Student Ticket for students and university employees.


Secure your ticket now for DMEXCO 2023 on September 20 and 21 in Cologne and be there when the course is set for the digital world of tomorrow!



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