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IAB Europe at DMEXCO – Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers


IAB Europe will be at DMEXCO on 20th and 21st September 2023. We will be hosting a masterclass on Programmatic Advertising in Europe that you don’t want to miss. 

Join us on 21st September at 09:45-10:15 CET for Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers, you can register for the session here.

Hot off the press and revealed exclusively at DMEXCO, join this session to find out the latest insights on the development of programmatic advertising across Europe. Now in its 9th year, IAB Europe’s annual industry benchmark survey, The Attitudes to Programmatic, reveals the latest  buy-side and sell-side drivers, barriers and strategies. The 2023  key findings will be presented and then discussed by a panel of industry European leaders. 


Nick Welch, Chair, IAB Europe Programmatic Trading Committee and Head of Programmatic, IAS


  • Lisa Kalyuzhny, RVP, Advertiser Solutions, PubMatic 
  • Pete Danks, VP Product, Magnite
  • Daniel Godoy, Global Head of Programmatic Evangelist at Microsoft

For more information visit the DMEXCO website here.


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