Interactive Advertising Bureau
26 September 2024

Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain

We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the impactful sustainability efforts happening within the digital advertising industry. The programme aims to showcase how companies are driving the decarbonisation of the supply chain and advancing sustainability initiatives across the ecosystem.

We are calling for submissions of case studies that demonstrate your company's internal or external sustainability efforts. Whether it’s innovative strategies, successful implementations, or best practices, we want to share your stories to help educate and inspire the industry.

Submission Criteria

Case study submission is open to members of IAB Europe and members of our National IAB and Federation network from across Europe, including agencies, ad tech providers, publishers, and brands. 

Submissions should:

  • Focus on decarbonisation or sustainability initiatives within the digital advertising ecosystem.
  • Demonstrate the impact or results of your sustainability efforts.
  • Provide examples of cross-industry collaboration or unique approaches to sustainability challenges.

Final case studies will be showcased on the IAB Europe website.

Be part of driving change and setting standards for sustainability across the digital advertising industry!  

If you are interested in participating in the Pan-European Case Study Programme, please complete the form here by 31st October. 

 If you have any questions about the programme or how you can get involved please contact our New Products & Services Director Colombe Michaud at michaud@iabeurope.eu.

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