IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Madrid on 25th May 2022!

IAB Europe MIXX Awards 2022 Shortlisted Entrants

 

Brand Advertising Campaign

 

#choosetovote

Skapto, proof.

Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo

HealthLabs – From Zero to Superhero 

Adequate

Supporting video: https://adequate.click/HL2021

Beko Sustainability Launch: Connections

Arcelik AS, Seyhan Lee, Ingage Media

Supporting video: https://vimeo.com/632848432/c9dd3ce588

The InGame Billboard

CANAL+, Havas Play 

Supporting video: https://youtu.be/O6jmJ37cYHo

The perfect “angle” is round!

Goody’s Burger House, Mig Media

Supporting video: https://youtu.be/sXTMF57GT64

The Launch of an Irish Legend 

KFC, Zenith, part of Core

Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A

 

Branded Content

 

The Guilt Gifts Puppetry

Cheil Centrade Romania, ANAIS Association

Supporting video: https://youtu.be/e18ngzRDt-U

“Coca-Cola Zero Summer  Campaign – “Mille”

Coca-Cola Italia,  MediaCom Italia s.r.l., Dream of Ordinary Madness s.r.l.

Gestes de Ménages (Daily Habits) by EDF

 Électricité De France, Native, Havas Media

How to Become the Green Reference for Consumer in the French Retail

Carrefour, Arena Media

Supporting video: https://youtu.be/jONYcCN7c6E

Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team

Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch

Supporting video: https://vimeo.com/683840480/80ea527c59

A Better Way

Hyundai Motor Europe, Warner Bros. Discovery with Havas Media Group

Supporting video: https://youtu.be/6GptYT89WYw

 

Campaign Effectiveness

 

The Toughest – From Domino’s Pizza to Twitch

Domino’s Pizza, Arena Media

Supporting video:  https://youtu.be/k4lDx_QsEjY

#soundOFF

Four Paws Bulgaria, proof.

Supporting video:  https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s

#unseetheprejudice be yourself

TELUS International Bulgaria, proof., Initiative

Supporting video:  https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

From Zero to Superhero

HealthLabs, Adequate

Supporting video: https://adequate.click/HL2021

 

Connected TV Advertising

 

Vodafone reaches gamers and heavy streamers on Samsung TV Plus

 Vodafone, Samsung Ads

Supporting video:  https://assets.mediafly.com/l/M9wf3NtgkanG

 

Digital Audio Advertising

 

Listen up! We have a vaccine for you

 Health Service Executive (HSE), Spark Foundry, part of Core

New chapter

 Us, kids, Together Advertising

Supporting video:  https://youtu.be/iwGgLV5t8GA

“Digitalization is the core” Podcast Series

 Vodafone, Carat, VMLY&R Turkey 

Supporting video:  https://youtu.be/KN_4jWqk0EA

 

Digital OOH Advertising

 

AI Anxiety Meter

 Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital

Supporting video:  https://youtu.be/zzNHOhL8XSs

BMW

 BMW, Hype, Smartis

Supporting video:  https://www.youtube.com/watch?v=oPjaSLsxnTo

Your blood saves lives

 National Blood Center, Screen Network, Screen Network

Supporting video:  https://www.youtube.com/watch?v=zkoDmW5yTmY

Appenzell aerial cableways – dynamic weather combination case

 Appenzeller Luftseilbahnen, AIM3, Team Koller, Splicky 

Supporting video:  https://studio.aimmm.live/media/1035/2021/16374896187046.mp4

Vodafone Evde Fiber

 Vodafone, Carat, VMLY&R Turkey 

Supporting video:  https://www.youtube.com/watch?v=GQVC-L-Zsnw

 

Direct Response/Lead Generation

 

#unseetheprejudice be yourself

 TELUS International Bulgaria, proof., Initiative

Supporting video:  https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

Fast & Delicious

 Little Caesars, Karbonat, Hype

Supporting video:  https://www.youtube.com/watch?v=mB41kEfZWMY

POCO X3 – Exactly What You Need

Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas

Supporting video: https://youtu.be/tke-O9nhlIU

 

[NEW] Ecommerce

 

HealthLabs – From Zero to Superhero

 Adequate

Supporting video:  https://adequate.click/HL2021

Online Media for Sales Program

 Michelin, Havas Media

SELL IT ON sahibinden.com (İKİNCİ EL SATICI)

Sahibinden, Rafineri

Supporting video: https://youtu.be/d17pgcpFp5k

 

Effective Use of Data

 

Online Media for Sales Program

 Michelin, Havas Media

Pulitzer algorithm by Coca-Cola

 Coca-Cola, MediaCom Switzerland and Austria

Supporting video: https://youtu.be/LN5LJ1cAyu4

ŠKODA ENAYQ iV launch campaign

 ŠKODA, MediaCom Switzerland

Supporting video: https://youtu.be/NVzQ87SXQXY

AI Anxiety Meter

Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital

Supporting video: https://youtu.be/zzNHOhL8XSs

HealthLabs – From Zero to Superhero

 Adequate

Supporting video: https://adequate.click/HL2021

Fast & Delicious

 Little Caesars, Karbonat, Hype

Supporting video:  https://www.youtube.com/watch?v=mB41kEfZWMY

 

Influencer Marketing

 

Warka Planet of Gamers 

 Warka / Grupa Żywiec, Gameset, 2012 Agency Starcom, Frenzy

The Toughest – From Domino’s Pizza to Twitch

Domino’s Pizza, Arena Media

Supporting video:  https://youtu.be/k4lDx_QsEjY

Little Headhunters powered by LinkedIn

 The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency – MSL Group Poland  

Supporting video: https://youtu.be/4MH2RpTuhP4

#unseetheprejudice be yourself

 TELUS International Bulgaria, proof., Initiative

Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

The Launch of an Irish Legend

 KFC, Zenith, part of Core

Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A

#21DayChallenge

 DOĞADAN FOOD PRODUCTS, STAY INFLUENCE

Supporting video: https://youtu.be/UOe2JoMZ09w

 

In Gaming

 

Vodafone, Ubisoft, and Anzu make history with the world’s first programmatic in-game PC ad campaign

Vodafone

Supporting video: https://www.youtube.com/watch?v=eYKFzr5f060

Security Trophy

Credit Agricole, Havas Play, Havas Media and Native for Crédit Agricole

Supporting video: https://youtu.be/1qzfv9RGPU4

The InGame Billboard

CANAL+, Havas Play

Supporting video: https://youtu.be/O6jmJ37cYHo

ERBUD – recruitment campaign in gaming

 ERBUD, Gameset

Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY

Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team

 Dr. Ing. h.c. F. Porsche AG,  Proximity GmbH, PHD Germany & Twitch

Supporting video: https://vimeo.com/683840480/80ea527c59

 

Integrated Advertising

 

Fast and Furious, an Omnichannel story

 Universal Pictures, Xaxis, Mediacom

Martini Discovers New Channels to Reach, Reward and Engage Fans

 Martini & Stampix, AMV/BBDO (UK), OMD

Supporting video: https://youtu.be/-arRluSKcV4

The perfect “angle” is round!

 Goody’s Burger House, Mig Media

Supporting video: https://youtu.be/sXTMF57GT64

#unseetheprejudice be yourself

 TELUS International Bulgaria, proof., Initiative

Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

Non-Profit / Corporate Social Responsibility

The First Smart Forest

 Vodafone, Sunshine Digital

Supporting video: https://www.youtube.com/watch?v=IIfYX63OPXo&t=2105s

FootballCan 2041

 Banco Santander, Havas, Arena Media

Supporting video: https://youtu.be/v1CTpeAwxpU

The Guilt Gifts Puppetry

 Cheil Centrade Romania, ANAIS Association

Supporting video: https://youtu.be/e18ngzRDt-U

#soundOFF

 Four Paws Bulgaria, proof.

Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s

 

Product Innovation

 

FIZZ UP STUDIOS: The first TikTok challenge in real life

 Pepsi Romania, Leo Burnett Bucharest, OMD

Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU

Hyundai Mobility Adventure on Roblox

 Hyundai Motor Group, Havas Global and INNOCEAN

Supporting video: https://youtu.be/qaPQjqGULv0

The InGame Billboard

CANAL+, Havas Sports & Entertainment

Supporting video: https://youtu.be/O6jmJ37cYHo

 

Search Advertising

 

Fast and Delicious

 Little Caesars, Karbonat, Hype

Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY

How to scale your brand search campaigns through a data-driven approach

YOXO by Orange Romania, Vână Animations, Data Revolt Agency

Supporting video: https://youtu.be/5ibNsPpXlko

Going for gold: Backing winners, not losers

 Aviva Ireland, Zenith, part of Core

 

Social Media

 

The Toughest – From Domino’s Pizza to Twitch

Domino’s Pizza, Arena Media

Supporting video:  https://youtu.be/k4lDx_QsEjY

BETANOSNATCH

Betano, KUBIS

Supporting video:  https://www.youtube.com/watch?v=c5IynEzL5r8

#unseetheprejudice be yourself

 TELUS International Bulgaria, proof., Initiative

Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s

Alonso 2022

 Alpine, Havas, Havas Play 

Supporting video: https://youtu.be/1bUPlmpPM8E

HealthLabs – From Zero to Superhero

 Adequate

Supporting video: https://adequate.click/HL2021

Full Ace with TikTok!

 2ploGemista Papadopoulou/E.J.Papadopoulos S.A., 4WiseMonkeys, Tempo OMD Hellas

Supporting video: https://youtu.be/ah08aCkJiaU

 

Video Advertising

 

#TogetherWeCan realize dreams using Vodafone 5G technology!

 Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul

Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be

SELL IT ON sahibinden.com (İKİNCİ EL SATICI)

Sahibinden, Rafineri

Supporting video: https://youtu.be/d17pgcpFp5k

 

Virtual and Augmented Reality

 

#TogetherWeCan realize dreams using Vodafone 5G technology!

 Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul

Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be

AI Anxiety Meter

Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital

Supporting video: https://youtu.be/zzNHOhL8XSs

Digital Security Platform

 Aksigorta, Hogarth Worldwide, Mediacom

ERBUD – recruitment campaign in gaming

 ERBUD, Gameset

Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY

 

Digital Strategy Person of the Year 2022

 

Marko Matejčić

Global Product Strategy Director

MediaCom Global

IAB Europe Research Awards 2022 Shortlisted Entrants

 

Brand Advertising Effectiveness

 

How AR Gamification helped drive consumers in-store

 Yahoo Inc, Lavazza, OnDevice, BlockV

Measuring the impact of viewability & duration on digital video advertising effectiveness

 Médiamétrie in partnership with Integral Ad Science (IAS)

 

Consumer Attitudes and Behaviour

 

Kantar’s Media Reactions 2021: find out where great ads thrive

 Kantar

Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ

The impact of diversity in tv-advertising

 Annalect Netherlands

 

Data Effectiveness

 

The Awareness Impact Tool, the revolution in awareness planning

Wavemaker, Xaxis and Finecast

Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE

26% increase in conversions for Renault using privacy safe Multi-Touch Attribution

 Renault NL, Annalect NL, OMD Netherlands

The effectiveness of TikTok for Doritos

 Annalect Netherlands & PepsiCo Netherlands

 

Digital Advertising and Marketing Industry Insights

 

Beyond the Cookie: The Future of Advertising for Marketers and Publishers

 Lotame 

ConTech Queries

 Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor

 

Research Innovation

 

Pringles – Measuring the Real Impact of AR

 Yahoo, On Device Research and Gorilla in the room

Supporting video: https://youtu.be/eWJsqnxsI7c

Audience panels, a way to replace the vanishing user data

 Médiamétrie, Implcit

ConTech Queries

 Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor

 

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