Google: The Telegraph Embraces DoubleClick’s Programmatic Solutions to Increase Revenue by 126%
As the UK’s number-one news brand, The Telegraph needed a solution that would enable the business to take every layer of its ad server and offer it programmatically to the market. The Telegraph combined DoubleClick for Publishers with Ad Exchange, effectively consolidating all programmatic trading into one system. Using Ad Exchange enhanced dynamic allocation feature, the Telegraph were able to optimise yield on every impression.
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