IAB Europe's Attitudes to Digital Advertising Survey is now open, and we want to hear from you!
As we look ahead to 2027, what will drive the next phase of growth in digital advertising? Where do the biggest opportunities lie? And what challenges will our industry need to overcome?
We're inviting professionals from across Europe's digital advertising ecosystem to share their perspectives and expertise in our latest Attitudes to Digital Advertising Survey, Europe's industry benchmark for understanding the trends, investment priorities and challenges facing digital advertising.
The survey is open until 13th December 2026.
Last year's Attitudes to Digital Advertising Report 2026 brought together the perspectives of more than 170 industry professionals across over 25 European markets, providing valuable insights into the opportunities, investment priorities and challenges facing digital advertising.
The findings revealed strong confidence in Connected TV (CTV), AI and Retail Media as key growth opportunities, while media quality, measurement and operational complexity remained significant challenges.
But how have industry priorities changed, and what will matter most in 2027?
As new technologies, changing consumer expectations and market pressures continue to influence the industry, we want to understand where you see the greatest opportunities, what is driving your investment decisions and which challenges need to be addressed.
Whether you work for an advertiser, agency, publisher, ad tech company or elsewhere in the digital advertising industry, this is your opportunity to share your expertise and have your say.
Your input will help us build a comprehensive picture of the trends, challenges and opportunities facing digital advertising across Europe, informing our next Attitudes to Digital Advertising Report.
By bringing together perspectives from across the ecosystem and European markets, the research will help identify shared priorities, emerging opportunities and the issues that matter most to our industry.
The survey is open until 13th December 2026.
We'd also welcome your support in spreading the word. Please share the survey with colleagues and industry contacts to help us capture as many perspectives from across Europe as possible.
Thank you for sharing your expertise and contributing to this important industry research.
Explore IAB Europe's Attitudes to Digital Advertising Report 2026 to discover what the industry told us about its growth opportunities, investment priorities and challenges.
