IAB Europe is delighted to announce that Weiwei Liu-Schröder, Data & Measurement Lead at Google, has been elected as the new Chair of its Advertising & Media Committee, following a vote at the committee's latest meeting this week.
Weiwei succeeds Wayne Tassie, Group Director, Netherlands at DoubleVerify, who has led the committee since its formation in March 2025, following his tenure as Chair of IAB Europe's Programmatic Trading Committee.
We would like to extend our sincere thanks to Wayne for his leadership, dedication and valuable contributions to both committees, helping to bring industry stakeholders together to address key challenges and opportunities in digital advertising.
Weiwei will work alongside Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW, who continues in his role as Vice-Chair of the Advertising & Media Committee. Together, Weiwei and Jörg will shape and guide the committee's work in addressing commercial and technological challenges across Europe's digital advertising ecosystem, supporting its four specialised working groups:
The committee remains focused on advancing industry standards and guidelines, encouraging collaboration and sharing knowledge and best practices across Europe.
Weiwei Liu-Schröder, Chair of IAB Europe's Advertising & Media Committee, commented, "I am thrilled to step into this role, as I am a true believer that in community and collaboration we can drive innovation. Digital advertising is going through a period of immense change, but with these tumultuous times come exciting opportunities to shape the future of our field. I look forward to partnering with Jörg and our members across Europe to navigate this transformation together."
We look forward to working with Weiwei and Jörg as they build on the committee's progress and support its ongoing work for the benefit of the wider industry.
Interested in joining the Advertising & Media Committee?
For more information on the Advertising & Media Committee and how to join the committee and its working groups, visit our website or contact Ioana Mardare at mardare [at] iabeurope.eu to get involved.
Weiwei Liu-Schröder is Data & Measurement Lead at Google, with over 16 years of experience in ad tech and measurement across Europe and Asia. Fluent in German, English, Dutch, French and Chinese, she brings a strong pan-European and multilingual perspective to industry collaboration.
She is the former Chair of VIA Nederland’s (IAB Netherlands) Task Force Data & Tech and has actively supported and spoken at leading industry events, including MeasureCamp Europe, Women in Analytics, TNW, Web Summit and Dreamforce.
For more than 20 years, Jörg Vogelsang has held senior positions across the digital advertising and AdTech industry. As Strategic Advisor and Founder of 101con, he supports leading companies with strategy and implementation in areas such as digital advertising, adtech, and digital transformation. His career includes roles at BCN/Burda, The Trade Desk, Index Exchange, Adform, Google, and The Boston Consulting Group. Vogelsang serves as Vice Chairman of the Programmatic Advertising Focus Group at the BVDW and has been actively involved in IAB Europe initiatives for several years.
