Brussels, Belgium, 17th November 2025: IAB Europe - together with ACEA (European Automobile Manufacturers’ Association), Connect Europe, EACA (European Association of Communications Agencies), EACB (European Association of Co-operative Banks), EAIF (The European AI Forum), EBF (European Banking Federation), egta (the international trade body of multiplatform TV and audio businesses), EPC (European Publishers’ Council), EUTA (European Tech Alliance), EU Travel Tech, FEDMA (Federation of European Data and Marketing), GSMA, IATA (International Air Transport Association), Insurance Europe, and Video Games Europe - has sent a joint letter to EDPB Chair Ana Talus regarding the Board’s initiative to organise a stakeholder event on anonymisation and pseudonymisation following the CJEU ruling in Case C-413/23 EDPS v. SRB.
The letter notes that the CJEU’s clarification that pseudonymised data may, in certain circumstances, effectively qualify as anonymous creates an important opportunity to advance the objectives of the EU Data Strategy and strengthen Europe’s capacity to develop and deploy innovative technologies across all sectors of the economy.
The signatories call on the EDPB to ensure a participatory event format, including active involvement of EDPB members, balanced representation from public and private stakeholders, and the presentation of concrete use cases to demonstrate how anonymisation and pseudonymisation work in practice.
The letter further highlights the importance of developing practical and operational frameworks for anonymisation and pseudonymisation for companies to innovate with legal certainty, including tools such as checklists and interpretative grids, as well as exploring the role of certification schemes.
The undersigned associations look forward to contributing their expertise to the upcoming stakeholder workshop and support the EDPB’s ongoing work in this area.
The letter can be found here. For more information, please contact IAB Europe’s Privacy Director, Ninon Vagner at vagner [at] iabeurope.eu.
