On 24th September, Amsterdam set the stage for our inaugural Retail Media Impact Summit 2025, where more than 150 senior European leaders came together for a day dedicated to shaping and driving the future of Retail Media.
The Summit was not about big reveals. It was about big conversations and building what’s next. An open forum for stakeholders to really exchange their perspectives and contribute towards actionable outputs across key topics. From incrementality measurement and clean room solutions to in-store activation and the convergence of Retail Media with CTV, every angle was explored. Through keynotes and interactive breakout sessions, participants went beyond discussions to dive deep into the challenges and solutions that will shape the future of this dynamic industry.
Beyond the content, the Summit also created space for meaningful connections. Networking breaks, collaborative workshops, and informal conversations all played a key role in strengthening the community and fostering partnerships that will drive Retail Media forward.
A huge thank you to our Summit Sponsors, Koddi, STRATACACHE, TikTok, Zitcha, Appsflyer, Liveramp, Moloco, Advertima, Media Markt Saturn, and everyone who attended and participated. Your insights, collaboration, and contributions made the Summit a great success, and we can’t wait to see you again next year.
Keep your eyes peeled for more content from the Summit coming very soon.
In the meantime, watch our highlight reel here to relive all of the key moments from the day.
This Summit was inspired by the work of our Retail & Commerce Media Committee. To learn more about our initiatives and explore how you can get involved, visit our Retail Media Hub or contact our Industry Development & Insights Director, Marie-Clare Puffett at puffett [at] iabeurope.eu.
