Following the release of our first exclusive Q&A with Dr. Daniel Knapp, where we unpacked the AdEx 2024 findings and broader market trends, we're excited to share the second instalment in our Interact 2025 speaker video series.
This time, we turn our attention to one of the hottest topics in digital advertising right now - Connected TV (CTV).
Recorded live at Interact 2025, Rebecca shares her expert insights into the current state of the CTV landscape, why it’s generating so much buzz, and what’s needed to overcome the challenges still holding it back.
From audience fragmentation and measurement hurdles to exciting innovation and increased investment, this candid conversation looks at where CTV is heading over the next 12 months and what brands, agencies, and publishers should be thinking about now.
Our Interact 2025 conference, held on 20th–21st May at nHow Brussels, brought together Europe’s digital advertising community for two days of big ideas and bold discussions.
Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, the event covered everything from policy and sustainability to programmatic, Retail Media, and more, all designed to equip the industry with the insights needed for the year ahead.
👉 Watch the event highlights here
👉 Catch up on our first Q&A with Dr. Daniel Knapp here
Stay tuned for more expert interviews from Interact 2025 in the coming weeks!