Welcome to the April edition of our Retail Media Spotlight. As we spring into Q2, we’re bringing you the latest updates, expert insights, and upcoming events straight from IAB Europe and our Retail & Commerce Media Committee.
This month, we’re shining a light on the launch of our brand new Guide to Sponsored Products, delivering a fresh date for our Retail Media training course, and can’t-miss conversations happening at our upcoming Great Debate.
Plus, Retail Media is taking centre stage at Interact! Don’t miss your chance to be part of the action in Brussels as Europe’s digital advertising community comes together to shape the future.
Scroll down to discover what’s new, what’s next, and how you can get involved.
Retail Media is booming, and Sponsored Products are leading the charge. With 67% of brands and agencies shifting performance budgets into this space, understanding how to buy, use, and measure Sponsored Products is essential. Our new guide offers clear, expert-backed insights and best practices to help the buy-side navigate and scale successful Sponsored Product campaigns. Don’t miss this essential resource!
We’ve also attached social graphics, so you can share the Guide with your own members and networks.
Join us in Brussels on 20-21 May for Interact 2025, where Retail Media will take the spotlight.
From a compelling keynote by Colin Lewis (Retail Media Works) on the channel’s rapid evolution and future potential, to an in-depth workshop led by our own Marie-Clare Puffett featuring insights from DOUGLAS and other industry leaders, you’ll gain a clear view of the current landscape, challenges, and opportunities shaping Retail Media in Europe.
Discover more and register below - use the code EASTERACT10 for 10% off tickets purchased before 22nd April!
Join us on 30th April at 12:00 CET for our latest virtual Great Debate: Retail Media, where industry experts will come together to tackle the biggest challenges and opportunities in the space.
Through Oxford-style debates, panels, and showcase sessions, we’ll explore how to break down silos, the role of programmatic, and why measurement is moving beyond ROAS. Hear from leaders at Allegro, Douglas, Mars, Uber Advertising, and more. Don’t miss the latest on innovation, standardisation, and certification in Retail Media! Check out the agenda here and secure your free spot below.
Want to get up to speed with the fast-growing world of Retail Media? Join our next Retail Media Essentials course on 8th July, delivered online by industry experts. In just a few hours, you’ll gain a solid understanding of key concepts, players, formats, and measurement approaches shaping Retail Media today.
Perfect for marketers, agencies, and retailers looking to build knowledge and confidence in this space. Reserve your spot now and boost your Retail Media expertise!
In a recent blog post our Retail Media Consultant, Yara Daher, discussed key findings ahead of our planned Guidelines to Sales Incrementality Measurement. She explored what incrementality means, how it differs from common proxies, and the best methods for measurement, inviting industry feedback ahead of the guide’s publication.
Check out the blog post below, and be sure to share yout feedback on this project, by taking the short survey here.
24th September 2025 | Amsterdam
Save the date for our first-ever Retail Media Impact Summit - a groundbreaking event designed to define the future of Retail Media. This one-day summit will bring together 150 senior decision-makers for keynotes, workshops, and expert-led sessions on the challenges and opportunities shaping the industry. Expect inspiring discussions, exclusive roundtables, and valuable networking.
Mark your calendar now, and stay tuned for more details coming soon!
