CTV trailblazers — if you’re serious about driving real change in Europe’s connected TV landscape, we’ve got one simple question for you: Why aren’t you in this room yet?
Introducing the IAB Europe Connected TV (CTV) Working Group — your new home if you're ready to help shape the future of CTV advertising across Europe.
We’re talking definitions, measurement guidelines, tech standards, and yes — actual, tangible progress. If you've seen what we did with retail media — the frameworks, the cross-industry collaboration, the momentum — you know we mean business.
Now it's CTV's turn.
This group is here to:
Basically, everything needed to help CTV live up to its potential — with a distinctly European voice.
Who should join?
If CTV sits on your roadmap, your budget, or your job title then this group is for you. Whether you're from the buy-side, sell-side, tech, or measurement worlds, this is the room where things are going to happen.
And if you’re not already an IAB Europe member? Now’s the perfect time to fix that. Get in touch to find out how you can get involved through IAB Europe membership. Alongside joining this new Working Group, you’ll unlock access to a whole host of member-only benefits, including:
All included as part of your membership.
Join Us on Our CTV Mission!
If you want to shape the CTV standards that everyone else will be working with, there’s only one place to be. Join the IAB Europe CTV Working Group now. Because if you're not in this group… you’re just watching from the couch.
Want to know more or ready to jump in? Drop us a line at membership [at] iabeurope.eu and let’s talk about how you can get involved.
