Interactive Advertising Bureau
09 October 2017

8 European associations ask MEPs to recognise the right of online services to decide their business model

On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries have sent an open letter to Members of the European Parliament today. 

In the letter, the associations warn that certain controversial amendments supported by Members of the European Parliament pose a threat to the advertising business model that enables Europeans free and/or low cost access to their favorite content and services. They are asking MEPs to support amendments to the draft report on the proposed ePrivacy Regulation that would ensure that the law explicitly recognises the right of online services, including press publishers, to restrict full access to their offerings to those users who have not consented to data processing necessary to monetise a service through data-driven advertising, without forcing publishers to adopt an alternative payments-based business model without data-driven advertising.

The letter has been signed by:

  • Dominic Lyle, European Association of Communications Agencies (EACA)
  • Joy de Looz-Corswarem, European Magazine Media Association (EMMA)
  • Sophie Scrive, European News Publishers Association (ENPA)
  • Dr. Sachiko Sheuing, Federation of European Direct & Interactive Marketing (FEDMA)
  • Angela Mills Wade, European Publishers Council (EPC)
  • Wout van Wijk, News Media Europe (NME)
  • Townsend Feehan, Interactive Advertising Bureau Europe (IAB Europe)
  • Stephan Loerke, World Federation of Advertisers (WFA)

Negotiations between the rapporteur and shadow rapporteurs are ongoing, and a vote in the European Parliament’s Committee on Civil Liberties, Justice and Home Affairs (LIBE) is expected to be scheduled for Thursday, October 19.

Read and download the full letter below.

iconDownload - 597.11 KB

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