Interactive Advertising Bureau
15 April 2019

Xaxis and IAB Europe Programmatic Audio Survey - Take part for the opportunity to win an Interact pass and Amazon voucher

IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio Advertising in Europe. The deadline to take part in this survey is Friday 10 May.

We would like to invite European-based traditional radio planners, digital media planners, brands, agencies and publishers and media owners to take part.

All respondents have the opportunity to be entered into a prize draw to win 1 of 10 €100 Amazon vouchers. Respondents that complete the survey by Tuesday 23 April will have an additional opportunity to win a free pass to our Interact conference (4-5 June in Warsaw).

In this survey, we aim to understand the drivers, barriers and adoption of programmatic audio advertising as an option in a changing audio landscape across Europe.

The survey asks about advertising in radio, podcast and streamed environments including the following areas:

  • Drivers and barriers to programmatic audio investment
  • Stakeholder knowledge of programmatic audio
  • Metrics used to evaluate programmatic audio campaigns

Please pass on the survey to any relevant colleagues. Your response will be treated in the strictest confidence.

The results of this survey will be presented and discussed at Interact on 4-5 June. Interact is a must-attend conference for the digital advertising industry. For over 12 years, leading European advertisers, industry experts, agencies & media owners get inspired, meet, and share best practices. This year’s Interact will take place on 4-5 June in Warsaw, Poland and over 700 digital advertising leaders are expected.

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