Wrapping Up Cannes Lions 2025: Highlights from Our Week on the Riviera

As the sun sets on another inspiring Cannes Lions, we’re proud to reflect on a week filled with powerful conversations, future-facing insights, and meaningful connections. This year, we networked our way along the Croistte and brought together industry leaders to explore the most pressing topics shaping the digital advertising ecosystem. From Retail Media and CTV to AI and the evolving addressability landscape, no corner of Cannes was left unexplored. 

Here’s a quick look at what we covered and some on-the-ground perspectives from our team:

• Through Fresh Eyes - Discover a newcomer’s take on the Cannes experience, where innovation, creativity, and community converge on the Croisette with our Marketing & Communications Director, Lauren Wakefield. 
• Commerce Media Roundtable with PubMatic - Dive into key takeaways from our exclusive roundtable, where experts unpacked the future of retail and commerce media in Europe, with our Industry Development & Insights Director, Marie-Clare Puffett. 
• Addressability & Measurement Roundtable with Verve - Explore the challenges and solutions emerging in a cookieless world, as discussed during our roundtable focused on measurement and addressability.
• Connected TV Measurement in Europe - Insights from our roundtable with Nielsen on the evolving state of CTV measurement, and what’s needed for consistent, scalable success across markets.
• Cannes Wrap-Up – From AI to environmental impact, this post captures key reflections and learnings from a dynamic week in the South of France by our Data Analyst & Sustainability Lead, Dimitris Beis.

A big thank you to our partners, speakers, and attendees who joined us throughout the week. But the conversations don’t stop here. We look forward to continuing the momentum across our upcoming events and initiatives throughout the year!

For more information on our work and how you can get involved, you can view our Committees & Task Forces here, and reach out to the team at communication [at] iabeurope.eu.