Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, LDV United, Initiative Russia, RAFINERI, Havas Media, DBi, Ecselis, Golin and MullenLowe Romania, AKBANK and Ekstra Bladet.
The awards recognise and celebrate the year’s best digital advertising campaigns in Europe.
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Milan.
Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2018 MIXX Award Europe 2018 winners, whose campaigns will be showcased to educate the market place about what works and why in digital marketing.”
Anna Lubowska, Chair of the Jury and CEO at GroupM Poland said: “Chairing the Jury and reviewing so many award-winning campaigns has been an insightful and challenging process. We are pleased to award some great campaigns from across Europe which showcase creativity, effectiveness and innovation.”
The 2018 award winners are:
People Initiative
From Inside the Plot
Category: Display Advertising
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Gold: RAFINERISahibinden: Warm Home For All
Silver: HypePegasus Airlines - Do You Still See The Same Ads? |
Category: Mobile Advertising |
Gold: Havas Media UKTour de Tech
Silver: AKBANKSmart Audience Targeting on Facebook |
Category: Video Advertising
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Gold: People InitiativeFrom Inside the Plot
Bronze: Mindshare TurkeyRexona Aurora |
Category: Social Media
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Gold: Golin and MullenLowe RomaniaELECTRIC CASTLE
Silver: LDV UnitedDare to Play - Special Olympics Belgium Bronze: Golin and MullenLowe RomaniaVANILLA SKYPE |
Category: Search Advertising
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Gold: AKBANKThe Future of Search Ads
Silver: HypeTurkcell – What was not up and running? Bronze: MediaCom Worldwide and BoseBose 360 Degree E-commerce Search Strategy |
Category: Native Advertising
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Gold: Ekstra BladetDenmarks Best Idea
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Category: Branded Content |
Gold: People InitiativeFrom Inside the Plot Silver: MediaComAkbank Jazz Version Of The City Bronze: Havas Media UK#BEHEARD – AJ Fight of the century |
Category: Responsive Display Advertising |
Gold: People InitiativeFrom Inside the Plot Silver: MediaComAudi Dealer Campaign |
Category: Virtual and Augmented Reality
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Gold: MediaComSea Hero Quest VR Silver: milklab MediaSmARt Engine Bronze: SAMSUNG POLAND, VML, MELT, PAPAYA FILMSThe Missed Spaceflight |
Category: Campaign Effectiveness |
Gold: LDV UnitedDare To Play – Special Olympics Belgium
Silver: J.Walter ThompsonHer Street View
Bronze: Golin and MullenLowe RomaniaVANILLA SKYPE |
Category: Programmatic Advertising
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Gold: Initiative RussiaDry Shampoo Silver: Mindshare TurkeyMAC Cosmetics, Footfall Increase with Programmatic OOH |
Category: Integrated Advertising |
Gold: People InitiativeFrom Inside the Plot
Silver: LDV UnitedDare to Play - Special Olympics Belgium |
Category: Effective Use of Data
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Gold: MediaComAkbank Jazz Version Of The City
Silver: SpotifySpotify – “The Hunger Spotter”
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The Jury was Chaired by Anna Lubowska, CEO at GroupM Poland and is joined Peter Drake, Executive Creative Director at DigitasLBi, Dan Watson, Digital Director at Carat, Daniel Bischoff, Marketing Director at RTL AdConnect, Ann Maes, Co-Founder at Flrish, Hossein Houssaini, Global Head of Programmatic Solutions at Havas, Libby Stroud-Kroon, Global Marketing Manager – Digital and Content for Johnnie Walker at Diageo and Roberto Zanaboni, Head of Digital Advertising, Rcs Media Group SpA.
More information about the jury members can be found online here.
For more information, please contact:
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
About IAB Europe
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
