Interactive Advertising Bureau
23 May 2018

Winners announced for the MIXX Awards Europe 2018

Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, LDV United, Initiative Russia, RAFINERI, Havas Media, DBi, Ecselis, Golin and MullenLowe Romania, AKBANK and Ekstra Bladet.

The awards recognise and celebrate the year’s best digital advertising campaigns in Europe.

The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Milan.

Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2018 MIXX Award Europe 2018 winners, whose campaigns will be showcased to educate the market place about what works and why in digital marketing.”

Anna Lubowska, Chair of the Jury and CEO at GroupM Poland said: “Chairing the Jury and reviewing so many award-winning campaigns has been an insightful and challenging process. We are pleased to award some great campaigns from across Europe which showcase creativity, effectiveness and innovation.”

The 2018 award winners are:


People Initiative
From Inside the Plot

Category: Display Advertising



Sahibinden: Warm Home For All


Silver: Hype

Pegasus Airlines - Do You Still See The Same Ads?

Category: Mobile Advertising

Gold:  Havas Media UK

Tour de Tech


Silver: AKBANK

Smart Audience Targeting on Facebook

Category: Video Advertising


Gold:  People Initiative

From Inside the Plot


Bronze: Mindshare Turkey

Rexona Aurora

Category: Social Media


Gold:  Golin and MullenLowe Romania



Silver: LDV United

Dare to Play - Special Olympics Belgium


Bronze: Golin and MullenLowe Romania


Category: Search Advertising




The Future of Search Ads


Silver: Hype

Turkcell – What was not up and running?

Bronze: MediaCom Worldwide and Bose

Bose 360 Degree E-commerce Search Strategy

Category: Native Advertising

Gold: Ekstra Bladet

Denmarks Best Idea

Category: Branded Content

Gold: People Initiative

From Inside the Plot

Silver: MediaCom

Akbank Jazz Version Of The City

Bronze: Havas Media UK

#BEHEARD – AJ Fight of the century

Category: Responsive Display Advertising

Gold: People Initiative

From Inside the Plot

Silver: MediaCom

Audi Dealer Campaign

Category: Virtual and Augmented Reality


Gold: MediaCom

Sea Hero Quest VR


Silver: milklab Media

SmARt Engine


The Missed Spaceflight

Category: Campaign Effectiveness

Gold: LDV United

Dare To Play – Special Olympics Belgium


Silver: J.Walter Thompson

Her Street View


Bronze: Golin and MullenLowe Romania


Category: Programmatic Advertising


Gold: Initiative Russia

Dry Shampoo


Silver: Mindshare Turkey

MAC Cosmetics, Footfall Increase with Programmatic OOH

Category: Integrated Advertising

Gold: People Initiative

From Inside the Plot


Silver:  LDV United

Dare to Play - Special Olympics Belgium

Category: Effective Use of Data


Gold: MediaCom

Akbank Jazz Version Of The City


Silver: Spotify

Spotify – “The Hunger Spotter”

The Jury was Chaired by Anna Lubowska, CEO at GroupM Poland and is joined Peter Drake, Executive Creative Director at DigitasLBi, Dan Watson, Digital Director at Carat, Daniel Bischoff, Marketing Director at RTL AdConnect, Ann Maes, Co-Founder at Flrish, Hossein Houssaini, Global Head of Programmatic Solutions at Havas, Libby Stroud-Kroon, Global Marketing Manager – Digital and Content for Johnnie Walker at Diageo and Roberto Zanaboni, Head of Digital Advertising, Rcs Media Group SpA.

More information about the jury members can be found online here.

For more information, please contact:

Marie-Clare Puffett, IAB Europe (

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

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