Interactive Advertising Bureau
Knowledge Hub
07 June 2015

IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success

Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this first report from the wide-ranging study explores "Why and how programmatic is emerging as key to real-time marketing success".

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