Interactive Advertising Bureau
21 September 2022

Watch The Great Debate on Demand! Recordings and Roundup

This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. The series of events discuss what’s currently being done and what needs to be done moving forward to ensure a sustainable future.

Last week our headline event, The Great Debate: Trust and Transparency in Digital Advertising, took place and you can now watch the sessions on demand! Keep reading to find out how.

If you missed the event entirely, you can watch the full recording here. If you fancy re watching your favourite sessions, you can find individual recordings and roundups below.

12:05 – Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results

Tim Elkington, Chief Digital Officer, IAB UK, presented an overview of IAB Europe’s Pan-European Buyer’s Quality Survey Results.

Watch now!

12:20 – Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results

IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs unpacked what this means for national quality standards within their markets and across Europe.

Moderator: Reyes Justribó, Director, IAB Spain


  • Tim Elkington, Chief Digital Officer, IAB UK
  • Simon Harris, Director Advertising Strategy, DPG Media
  • Tanya Priyank, Director of International Growth, ShowHeroes Group

Watch now!

12:55 – Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry

This panel took a look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus was on ad placement, the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.

Moderator: David Goddard, VP Business Development, DoubleVerify


  • Chris Kleinschmidt,  Head of Platform Sales, Samsung Ads
  • Clare Ritchie, Head of Programmatic, Mediacom
  • Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath
  • Ines Talavera, Public Policy Officer, IAB Europe

Watch now!

13:25 – Introductory presentation: Supply Chain Transparency & Sustainability

Speaker: Daniel Knapp, Chief Economist, IAB Europe

Watch now!

13:40 – Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel looked at the latest initiatives that help to maintain transparency and will dive into how we can ensure sustainability in the supply chain.

Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic


  • Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk
  • Matt Barash, SVP Americas + Global Supply, Index Exchange
  • Laura Wade, Head of Sustainability, Essence
  • Phil Acton, UK Country Manager, Adform 

Watch now!

14:15 – New Standards 

Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on the latest/new standards to drive trust and transparency in our industry.

Watch now!

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