On 19th November, IAB Europe will be hosting The Virtual Programmatic Day (VPD), where we have a stellar lineup of speakers ready to discuss and debate the hottest topics in Programmatic Advertising.
Ahead of the event, we caught up with one of our speakers, Vincent Tessier, Brand and Agency Lead EMEA from MoPub, Twitter UK to get his thoughts on the future growth areas of programmatic advertising and why he thinks this is a must-attend event. Check out our Q&A below.
Firstly, thank you for supporting the Virtual Programmatic Day. Thanks to the help of our sponsors, we’ve been able to create a free event for all of the industry to join. You will be joining the first panel to discuss the European Programmatic Advertising Landscape, what are some of the big developments you’ve seen this year?
The panel will also be discussing the future growth areas of programmatic advertising. What do you predict for 2021?
I am personally very excited by the advent of header bidding in the mobile in-app landscape. This is such a fundamental change in the way advertisers can access premium app inventory.
It’s been a very different year for the industry with challenging circumstances for many, what’s been your biggest learning this year?
The rise of mobile gaming and brands noticing it.
What is your role at MoPub and what’s been your focus so far this year?
My role is to support Brand Advertisers and their media agencies on their programmatic activities with MoPub.
Outside of work (and before the lockdown) what do you most enjoy doing in your free time?
Spending more time with my kids, morning run and listening & making music!
Why should people attend The Virtual Programmatic Day?
Ad tech & programmatic is a very fast paced environment and there are a lot of changes, specifically this year with the cookie deprecation, iOS 14 changes, CTV, Gaming, IAB Tech Lab standards adoptions. It’s important to have a forum at the european level, to gather and share the latest developments.