Interactive Advertising Bureau
06 July 2023

Uncover the Latest Attitudes to Programmatic Advertising: Participate in Our Survey Today!


Are you ready to dive into the ever-evolving world of programmatic advertising? We're excited to invite you to take part in the latest Attitudes to Programmatic Advertising Survey and help us uncover valuable insights.

Whether you're an Advertiser, Agency, Ad Tech company, or Publisher, your perspective is crucial in understanding the current state of programmatic adoption across Europe. Your input will shape the industry's future.

Now in its ninth year, the study is an industry benchmark to show how programmatic advertising attitudes, adoption, and strategies are evolving, and you can access last year's report here.

The survey will only take a few minutes of your time, and the deadline to participate is Friday 11th August. As a token of our appreciation, you also have the opportunity to enter a prize draw. If you win, you will have the chance to select a charitable cause where we will make a donation of two hundred euros on your behalf. 

Rest assured, your responses will be treated with confidentiality. Plus, as a thank-you gesture, we'll send a complimentary copy of the comprehensive 2023 report, providing a deep dive into the survey results to those that wish to receive it. 

But we also need your help to spread the word! Last year’s survey received over 1K respondents and we are keen to keep up this momentum to drive the research forward. Share the survey with your colleagues and networks, and let's gather a diverse range of perspectives. Together, we can shape the future of programmatic advertising.

The top-level results will also be shared at DMEXCO 2023 so industry stakeholders can see the trends and developments shaping the European programmatic industry. 

Don't miss out on this opportunity to make a difference. Join us in shaping the industry's future by participating in the survey today!


Take the survey here

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