IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation.
At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.
Support Workshops for the Switchover to TCF v2.0
In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. Presented by IAB Europe and IAB Tech Lab team members, they also feature insights and learnings from TCF Steering Group members. Full details of the workshops can be found here.
Workshop 6 Recording and Presentation
Held on the 13th February, this webinar looks at the do's and don'ts of technical implementation of TCF v2.0 for vendors. Presented by Jan Winkler - CEO AdSpirit and Lon Pilot - VP of Engineering Global at GroupM , you can see the slides here and watch the recording here.