IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation.
Under TCF v2.0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It also enables greater transparency for the user, through more detailed and more easily understandable descriptions of the purposes of data processing. At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.
In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. The workshops commenced in January 2020 and will run to the switch over deadline.
On 28th January, IAB Europe & IAB Tech Lab hosted a workshop which covered all aspects of the technical implementation for TCF v2.0 and how the switch over process will work, including how the consent strings are respected. You can watch the recording here and access the presentation slides here.
Please see here for details on upcoming workshops including registration links. Full details on the sessions will be provided closer to the workshop date.
