IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). TCF v2.0 continues to support the overall drive of the TCF to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation. Under TCF v2.0, not only can consumers grant or withhold consent, but they can also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing (for example, the use of precise geolocation).
What does the TCF provide for Vendors?
The registry of vendors, known as the Global Vendor List (GVL), enables vendor participation in the TCF. Before participating in the TCF it is important to understand the TCF Policy. Becoming an approved vendor in the GVL ensures that companies will be able to continue to work closely with publishers under GDPR rules.
All vendors including Sell Side Platforms (SSPs), Demand Side Platforms (DSPs), ad servers and data management platforms used on a publishers’ site can apply to be part of the GVL.
Google’s TCF 2.0 Integration Communication to Vendors
In October 2019, Google messaged their vendor community to let them know how Google will interoperate with TCF v2.0. When the TCF v2.0 launched in August 2019, Google confirmed they would be integrating when TCF v1.0 switches over to TCF v2.0 in Q1 2020. The communication with a supporting blog post to their vendor community can be seen here.
Register today for TCF v2.0
All vendors can now register to participate in TCF v2.0 at our updated vendor registration site here. We are very pleased to report that since opening the registration site just under a month ago over 15% of vendors have updated their registration to include TCFv2.0, with more registrations coming in every day.
Almost 90% of vendors who registered for the TCF have renewed their annual registration, which is again a great testament to the traction that the TCF has established in the marketplace.
Registration for the TCF includes the opportunity to register for both TCF v1.1 and TCF v2.0 – registration for both is inclusive in the annual TCF registration fee of Euro 1,200. Existing vendors can update their details to include TCF v2.0 using their vendor login here.
The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions and provide transparency into how companies intend to comply with GDPR requirements, centralised into one location.
Publishers can use the GVL to view the vendors who are participating in the TCF, and to determine which vendors to include in the transparency and consent user interface they make available on their website.
For full details please visit https://stg-iabeurope-iabeuropeold.kinsta.cloud/tcf-2-0/ or download our Vendor TCF 2.0 Factsheet
For support materials including information videos on what the TCF is and what's new in TCF v2.0, you can access marketing materials and videos here here.
For any more information please contact Helen Mussard