Interactive Advertising Bureau
08 April 2021

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors -  in our annual  'Attitudes to Digital Video Advertising Survey' which aims to understand current adoption, drivers and barriers in digital video advertising.  Take part here

Since 2016, the study has provided insight into the growth of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and what the future holds.

The survey should take no more than 10 minutes and asks about:

  •       The percentage of advertising budgets allocated to digital video advertising
  •       The drivers and barriers of digital video advertising
  •       The metrics used for digital video advertising campaigns
  •       The future of digital video investment

 All participants will receive a copy of the results. 

 The deadline to participate is Friday 25th June. Take part today to have your say!

Check out last year's report to see why the findings provide so much value and insight!

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