Interactive Advertising Bureau
18 August 2025

Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in digital advertising.

Watch Our Q&A with Mary O’Sullivan, Director at Ad Net Zero Europe

Recorded live at Interact 2025 in Brussels (20th–21st May), this insightful Q&A explores why putting sustainability front and centre at events like Interact is more than a good idea - it’s essential. Mary shares her perspective on how Ad Net Zero’s mission is shaping industry standards, inspiring collective action, and making sustainable advertising an integral part of European digital marketing.

In Case You Missed It

Our Interact 2025 conference, held on 20th–21st May at nHow Brussels, brought together Europe’s digital advertising community for two days of big ideas and bold discussions.

Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, the event covered everything from policy and sustainability to programmatic, Retail Media, and more, all designed to equip the industry with the insights needed for the year ahead.

👉 Watch the event highlights here
👉 Catch up on our Q&A with Dr. Daniel Knapp here
👉 Catch up on our Q&A with Magnite here
👉 Catch up on our Q&A with WPP Media here
👉 Catch up on our Q&A with Google here

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