Brussels, 27 April 2016 - IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Lisbon on 12th May.
Nick Hiddleston, Research Director Worldwide, ZenithOptimedia and Chairman of the Jury said, “The IAB Europe Research Awards continue to promote and share best practice across Europe and beyond, which is vital for the growth of the digital advertising industry.”
The Jury consists of three European corporate representatives and two IAB representatives, making it representative of the European market place. Nick Hiddleston, Research Director Worldwide at ZenithOptimedia and Chairman of the Jury, is joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager – Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey. More information about the jury members can be found online here.
The Jury has drawn up the following shortlist and the winning entries to be announced on 12th May.
The 2016 shortlisted entries are (in no particular order):
| Category: Brand Advertising Effectiveness | |
| Organisation | Entry title |
| comScore & News UK | Project Footprint - Exploring Consumers’ Online & Offline Behaviours |
| Wising up to a better attribution model | |
| MetrixLab | Lights, camera, brand action: maximising mobile video ads on Facebook |
|
BBC Global News Ltd |
The Science of Engagement |
| Yahoo! | Return on Inspiration: New World Content Marketing |
| Category: Consumer Attitudes and Behaviour | |
| Organisation | Entry title |
|
BBC Global News Ltd |
The Science of Engagement |
| IAB Romania | AdBlock usage in Romania |
| Millward Brown | AdReaction: Video Creative in a Digital World |
| Yahoo! | Return on Inspiration: New World Content Marketing |
| Teads | Why People Block |
| Category: Consumer Devices | |
| Organisation | Entry title |
| IAB UK | Real_Living: How devices compete for attention in the living room |
| Millward Brown | AdReaction: Video Creative in a Digital World |
| OMD Spain | OMD Appdiction |
| Millward Brown | Millward Brown & Opera MediaWorks Mobile Brand Impact |
| Category: Digital Advertising Formats | |
| Organisation | Entry title |
| Instagram/ Facebook | The Instagram Effect |
| Wising up to a better attribution model | |
| Millward Brown | AdReaction: Video Creative in a Digital World |
| MetrixLab | Lights, camera, brand action: maximising mobile video ads on Facebook |
| Category: Advertising Solutions | |
| Organisation | Entry title |
| Yahoo! | Return on Inspiration: New World Content Marketing |
|
BBC Global News Ltd
|
The Science of Engagement |
| United Internet Media | Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign |
| Manning Gottileb OMD | Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach |
| Google and The Boston Consulting Group | The Programmatic Path to Profit for Publishers |
| Category: Research and Data Innovation | |
| Organisation | Entry title |
| comScore & News UK | Project Footprint - Exploring Consumers’ Online & Offline Behaviours |
| Manning Gottileb OMD | Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach |
| Wising up to a better attribution model | |
| IAB UK | Real_Living: How devices compete for attention in the living room |
| Category: Audience Measurement | |
| Organisation | Entry title |
| MindTake Research | Reppublika: a tool for realtime audience verification and ad efficiency measurement |
| Gemius | Overnight™ - Revolution in Delivering Final and Complete Internet Audience Results |
| comScore & News UK | Project Footprint - Exploring Consumers’ Online & Offline Behaviours |
| Spotify | The New Audio : Reaching the Spotify listener in Europe |
| Gemius | New Home&Work Multilocation Model – Predicting Location in Real-Time |
| Category: Best Use of Research Budget | |
| Organisation | Entry title |
| EDAA & TRUSTe | European Advertising Consumer Research 2015 |
| The Guardian | The Guardian Guide to Context |
| IAB Poland | INTERNET OF THINGS IN POLAND |
| OMD Norway | McDonald's - Optimizing media investments |
The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.
Alison Fennah, Executive Business Advisor, IAB Europe said: “This is the sixth edition of the IAB Europe Research Awards, which continue to showcase research and data innovation in digital advertising research in Europe. With a revised set of categories we have seen entries from a wider range of companies and European markets than previous years.”
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About IAB Europe
IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this young and innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations
www.iabeurope.eu @IABEurope IAB Europe
About the IAB Europe Research Awards
The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share.Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.
The 8 categories for 2016 are:
