Retail Media has firmly established itself as one of the most dynamic and fastest-growing spaces in digital advertising. As investment surges and innovation accelerates, the demand for consistent, transparent, and scalable measurement has become a top priority.
To meet this need, IAB Europe has produced two measurement standards: the Retail Media Measurement Standards for On and Off-Site in Europe and, in collaboration with the IAB U.S., the In-Store Retail Media Definitions and Measurement Standards. These initiatives aim to harmonise measurement practices across the region, providing a shared foundation for evaluating performance and driving continued growth.
View the Standards Below
