Setting the Scene on Growth at Interact 2025: Be Among the First to Discover the Future of Digital Advertising Investment

As the digital advertising industry navigates rapid change, Interact 2025 promises to deliver the clarity and direction needed for the journey ahead. Taking place on 20th-21st May at nHow Brussels, Belgium, our flagship event will bring the industry together to explore the forces shaping the future. And it all kicks off with the highly anticipated release of the 2024 AdEx Benchmark Report.

In our opening keynote, our Chief Economist, Daniel Knapp, will unveil the latest insights from our AdEx Benchmark Report, the industry’s definitive guide to digital ad spend across 28 European markets. Building on a record year in 2023, Daniel will reveal the new numbers, trends, and opportunities that defined the digital advertising landscape in 2024 and will drive the industry in 2025 and beyond.

A Look Back: Key Stats from the 2023 AdEx Benchmark

Last year’s report and opening presentation revealed an industry in robust health and dynamic transformation:

• Staggering Growth in Digital Ad Spend: Europe's digital advertising market grew by 11.1%, reaching an all-time high of €96.9 billion—outpacing even the US market.
• Concentration in Major Markets: The UK, Germany, France, Spain, and Italy dominated with 69% of total spend, yet vibrant double-digit growth was seen in 13 other markets, led by Turkey’s phenomenal 50% growth.
• Explosion in Video, CTV, and Audio Ads: Video advertising surged by 20.9%, audio boomed by 23.1% (driven by podcasts), and Connected TV (CTV) outpaced non-social video with an impressive 23.5% growth rate.
• Retail Media Emergence: Retail Media also became a major investment area, signalling a new frontier for reaching consumers through direct retail platform integrations.

What Can We Expect This Year?

Will Europe's digital ad market continue to grow? Will new channels like Retail Media and CTV solidify their positions? How are brands and agencies adapting to economic uncertainties?

Join us at Interact 2025 to be among the first to find out.

Following Daniel’s keynote, Alison Keith, Global Head of Media Excellence at Kraft Heinz, will provide the advertiser’s perspective on the results. Through an exclusive fireside chat, she’ll share how Kraft Heinz is navigating these market shifts, the channels and innovations fuelling their growth, and strategies for driving creativity, brand building, and measurement excellence.

Together, these two sessions will set the tone for two days packed with strategic insights, innovative thinking, and the conversations that will shape digital advertising’s future.

More About Interact 2025

Under the theme 'Digital Skylight – Clarity and Purpose for 2025 and Beyond,' Interact 2025 will bring together Europe’s digital leaders to explore the economic, social, and technological forces shaping the industry. Through inspiring keynotes, deep-dive workshops, and enhanced networking experiences, Interact will empower attendees to drive progress and innovation.

🗓️ Dates: 20th-21st May 2025
📍 Location: nHow Brussels, Belgium

View the agenda here.
Check out our speaker lineup here.
See who our sponsors and partners are here.

Get Your Tickets Today!

Use code iabeu10 to unlock our limited-time ticket offer: just €782 + VAT – first come, first served!

Be the first to hear the numbers. Be part of the conversation. Be ready to shape the future.