Interactive Advertising Bureau
04 August 2025

Retail Media in Focus at Interact 2025: Q&A with WPP Media

Following our deep dives into market trends with Dr. Daniel Knapp and the evolving CTV landscape with Rebecca Ackers, we’re excited to bring you the third instalment in our exclusive Interact 2025 speaker video series.

This time, we zoom in on one of the fastest-growing and most dynamic areas of digital advertising - Retail Media.

Watch our Q&A with Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of IAB Europe’s Retail & Commerce Media Committee

Recorded live at Interact 2025, Jason shares his perspective on the latest developments in Retail Media, why this space is gaining momentum across Europe, and what still needs to happen to unlock its full potential.

From his reflections on the role Interact plays in advancing industry collaboration, to the biggest challenges facing buyers and sellers in Retail Media today, Jason offers a candid, expert take on where the market is heading, and why he’s excited about what’s coming next.

In Case You Missed It

Our Interact 2025 conference, held on 20th–21st May at nHow Brussels, brought together Europe’s digital advertising community for two days of big ideas and bold discussions.

Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, the event covered everything from policy and sustainability to programmatic, Retail Media, and more, all designed to equip the industry with the insights needed for the year ahead.

👉 Watch the event highlights here
👉 Catch up on our first Q&A with Dr. Daniel Knapp here
👉 Catch up on our second Q&A with Magnite here

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