Retail Media Deep Dive: Interact 2025 Q&A with Colin Lewis

Next in our Interact 2025 speaker Q&A series, we're going even deeper into the world of Retail Media

Watch the Q&A with Colin Lews, Co-Founder of Retail Media Works

In this Q&A interview, recorded live at Interact 2025 in Brussels (20th-21st May), Colin also shares his thoughts on the ever-growing world of Retail Media, including:

• Retail Media’s Maturation - how it is evolving beyond basic display ads to focus more deeply on creativity, effectiveness, and cross-functional collaboration.
• The Need for Creativity and Effectiveness - how we should be infusing creative strategies into Retail Media.
• The need for collaboration across silos.
• What to expect as we head towards 2026.

In Case You Missed It

Our Interact 2025 conference, held on 20th–21st May at nHow Brussels, brought together Europe’s digital advertising community for two days of big ideas and bold discussions.

Under the theme ‘Digital Skylight - Clarity and Purpose for 2025 and Beyond’, the event covered everything from policy and sustainability to programmatic, Retail Media, and more, all designed to equip the industry with the insights needed for the year ahead.

👉 Watch the event highlights here
👉 Catch up on our Q&A with Dr. Daniel Knapp here
👉 Catch up on our Q&A with Magnite here
👉 Catch up on our Q&A with WPP Media here
👉 Catch up on our Q&A with Google here
👉 Catch up on our Q&A with Ad Net Zero here
👉 Catch up on our Q&A with Final Upgrade AI here