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IAB Report: Global Mobile Advertising Revenue 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surged 64.8% to €24.0bn ($31.9bn) in 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surged 64.8% to €24.0bn ($31.9bn) in 2014 from €14.6bn ($19.3) in 2013, driven by continued shifting use in devices and changing consumption patterns and broad-ranging industry initiatives.

Download the report to learn about:

  • The global mobile advertising market: size and growth by region
  • Trends in mobile display, search and messaging
  • What is driving growth in the market
  • What is holding back growth in the market
  • Comparison of regions globally

You can listen to industry leaders discuss the findings and future mobile trends in this webinar recording.

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