IAB Europe Webinar Recording: Building Transparency and Trust in the Digital Advertising Supply Chain

Watch this webinar recording in which we explored the transparency and trust challenges in the digital advertising supply chain and industry driven solutions.  

Following on from the publication of the IAB Europe Transparency Guide, we dove deeper into transparency concerns in the supply chain and explored the applications of the Transparency  Guide and other industry initiatives.

The IAB Europe Transparency Guide aims to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.

Speakers:

Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open Demand International, Oath

Rachel Arch, Head of Programmatic and Business Development UK, Teads

Kathryn Schlieben, Senior Director Publishers Northern Europe, AppNexus

Bill Krumperman, Advertising Platform, Schibsted

 

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