IAB Europe Report: European Advertiser Mobile Audit Report
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The report aims to inspire brand advertisers to develop their mobile understanding and presence further in the context of a fundamental increase in consumer use of mobile devices.
Download the report to find out more about:
- How many brands have a mobile presence including optimised sites and responsive web design
- The use of apps and app functionalities
- How brands are using mobile display advertising including which formats are being used
- Differences in mobile adoption in local European markets