With Interact 2025 just around the corner, we’re continuing to highlight some of the stand-out sessions scheduled at this year’s event. This time, we’re diving into the cutting-edge world of Privacy-Enhancing Technologies (PETs), brought to you by our headline sponsor, Google.
Taking place on 20th-21st May in Brussels, Interact is the European conference bringing together leaders from across the digital advertising ecosystem under one roof. With a central theme of ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond,’ this year’s event will explore the economic, social, and industry forces shaping and driving the future of our industry.
As privacy regulations tighten and user expectations evolve, PETs are poised to be a critical element in ensuring the future of digital advertising remains both innovative and privacy-respecting. At Interact, one of the standout sessions will shine a light on how PETs are paving the way for a more secure, collaborative, and transparent digital ecosystem.
Find out more about the agenda here, and discover what’s in store for this session below:
Unlocking PETs: A Key Workshop at Interact 2025
In our afternoon workshop “Unlocking Privacy Innovation: PETs Solutions and Recommendations for the Digital Ecosystem,” experts will provide a deep dive into the potential of PETs to revolutionise the way digital advertising handles data privacy. The session will feature a keynote by Sebastian Grantz, Global Data & Privacy Manager at Google, and a panel discussion tackling PETs from multiple angles - policy, platform, and industry.
Of the event, Sebastian said, "I'm thrilled to be in Brussels for IAB Europe's Interact conference, diving into the exciting world of Privacy-Enhancing Technologies and the new business opportunities they unlock!"
A 360° View: Tackling PETs from Policy, Platform, and Industry Perspectives
The workshop will explore how PETs are evolving to meet the needs of privacy-conscious users and organisations alike. Moderated by Sebastian Grantz, the panel will include:
Peter Craddock, Partner at Keller and Heckman LLP, offering legal insights on the intersection of PETs and data protection laws like GDPR.
Alex Cone, Senior Product Manager, Privacy Sandbox at Chrome, shedding light on how browsers like Chrome are shaping the future of PETs.
Sylwia Sajewska, Country Manager Germany at Decentriq, who will highlight the ways PETs enable secure data collaboration across industries.
Don’t miss out on this critical session at Interact 2025, where industry leaders will explore the transformative potential of PETs and their role in shaping the future of digital privacy.
Last Chance to Get Your Tickets for Interact 2025
Interact 2025 isn’t just about our immersive workshops and thought leadership content on stage. It’s also the place to connect, collaborate, and build the future together, and we can't wait to welcome you to Brussels.
With less than a week to go, don’t miss out on our limited time offer for 20% off: Use code iab20eu at checkout and get 20% off your ticket!
