Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of Kpsule, a company specializing in the creation and delivery of rich media formats that enhance the brand experience. The acquisition strengthens Sublime Skinz’ innovative offerings and furthers its technology, driving new advertising formats that are more creative, immersive and non-intrusive.
With this acquisition, Sublime Skinz extends its tech capabilities and enables it to integrate Kpsule’s recognized expertise regarding the design and delivery of immersive HTML5 advertising formats. Kpsule’s patented HTML technology capabilities have been available since 2009.
Sublime Skinz recently introduced several new high-impact ad formats (Skinz, Video Skinz, M-Skinz…) and will now offer enhanced HTML5-based creative formats through both direct and programmatic sales channels. Thus, the company will extend its offering of high impact advertising solutions that offer immersive brand experience and also respect the user’s experience across devices.
Sublime’s initial partnership with Kpsule began in June 2015 and enabled the company to respond to a growing demand for more engaging brand experiences by launching “Interactive Skinz” a Video Skinz rich media format that was, for the first time, both high impact and unobtrusive.
"Sublime's DNA has always been to go beyond standard ad units and deliver more immersive, impactful and non-intrusive ad experiences, both programmatically and directly sold. The acquisition of Kpsule will help us create even more innovative, emotive and engaging HTML-based formats so we can continue to differentiate our offerings and exceed brand and marketer expectations,” said Jerem Febvre, President of Sublime Inc.
WIT Strategy for Sublime Skinz
Kpsule is a French company offering an inAd app of the same name, which can adapt to all display advertising formats. The Kpsule is a mini website included in the skin, triggered when the user hovers the mouse over it for at least three consecutive seconds. The format makes it possible to draw the user’s attention and to engage with him/her immediately. In this way, the ad becomes richer advertising content, providing more detailed information to the user and in turn increases engagement and draws attention to the brand.
About Sublime Skinz
Sublime Skinz specializes in the distribution and optimization of skin-based advertising. It is the first platform of its kind to provide programmatic skin-based advertising, driving efficient and effective campaigns at scale. The company provides actionable statistics and transparent insights in real time, allowing brands to extend their reach across premium websites while iterating and optimizing return on investment. Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz operates advertising campaigns in more than ten countries in Europe in Latin America and in the United States and reaches every month more than 200 million Internet users.
For more information, please visit www.sublimeskinz.com