Our Retail Media Impact Summit is now officially sold out! The response has been extraordinary - proof of just how fundamental Retail Media has become for the digital advertising ecosystem.
However, the Summit is only the beginning. The real engine of change lies ahead, driven by our Retail & Commerce Media Committee. The Committee will continue the conversations and collaborations started at the Summit, leading real industry progress and practical outputs that will shape the future of this space.
Why The Agenda Matters
Our programme has been carefully designed around several critical and high-impact themes that go beyond surface-level discussion:
1. Incrementality Measurement - Demonstrating the true impact of Retail Media investments.
2. Retailer First-Party Data & Clean Rooms - Enabling trusted collaboration with rigorous privacy and security.
3. Evolution of On-Site Opportunities - Rethinking formats and placements for better consumer and advertiser experiences.
4. The Duo Effect – Retail Media & CTV - Leveraging the synergy between Retail Media and connected TV.
5. Industry Standards for Commerce Media - Expanding on the frameworks needed for comparability, scalability, and consistency.
6. Digital In-Store Buying and Measurement - Bringing the precision of digital measurement into the physical shopping experience.
Each theme will be explored not just through thought-provoking keynotes, but via interactive breakout sessions focused on collaboration, problem-solving, and real-world outcomes, whether that’s whitepapers, guidelines, or draft standards.
Why Join IAB Europe’s Retail & Commerce Media Committee?
Missed out on a ticket to the Summit? Fear not, there is still an important way to take part. Our Retail & Commerce Media Committee is the place where these conversations continue and are transformed into practical industry outputs.
The Committee has already delivered pan-European definitions, best-practice guides, and, most recently, a Retail Media Certification Programme to help standardise and strengthen this fast-growing space.For the rest of the year, it will continue to focus on advancing education, improving measurement standards, and producing outputs based on the critical discussions from the Summit
By joining, you can help shape these outputs, contribute to the development of standards, and play an active role in building the future of retail and commerce media across Europe.
Ready to Make a Difference?
The Committee is the only dedicated space in Europe bringing retailers, brands, agencies, and tech providers together to solve Retail Media’s biggest challenges. If you’d like to join this collaborative effort, we’d love to hear from you.
To find out more about IAB Europe membership, visit our Membership page here.
To learn more about our Retail & Commerce Media work and how you can get involved, visit our Retail Media Hub here or reach out to our Industry Development & Insights Director, Marie-Clare Puffett at puffett [at] iabeurope.eu.
