Interactive Advertising Bureau
14 December 2017

Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zenith was tasked by a global entertainment distribution company to find new ways to engage with audiences across the drama and romantic film genres. They chose Oracle Data Cloud’s premium audience solution, Oracle Audiences, and a network of branded data partners. The result was a blockbuster performance that outpaced the competition.


Oracle Data Cloud is all about helping advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. We aggregate, analyze and activate customer data and put it to work for you. Powered by Oracle ID Graph, we create true cross-channel consumer understanding. So you can know more about who your customer are, what they do, where they go, and what they buy.

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