The wait is almost over! In just one week, on 4th February, Advertising Horizons 2025 will gather Europe’s brightest policy minds, boldest thinkers, and top innovators together at Sparks in Brussels!
With a packed agenda designed to inspire, challenge, and ignite action, this is not just another policy conference—it’s the ultimate forum to explore the future of digital advertising policy in Europe.
Featuring four unmissable panels, lightning talks, keynotes, and case studies, Advertising Horizons 2025 offers a day filled with powerful insights, practical takeaways, and networking opportunities. Each session has been carefully curated to tackle the most pressing challenges and opportunities in our industry. This is IAB Europe’s flagship policy event and one you don't want to miss. Check out the agenda below and be sure to secure your seat.
This is your chance to dive into debates, gain fresh perspectives, and leave with actionable insights.
Morning sessions: Innovation, Creativity, and Digital Acceleration
09:00 - 09:15 | Welcome & Opening Remarks
Kick off the day with a warm welcome and an overview of what’s in store, delivered by Townsend Feehan, CEO of IAB Europe.
09:20 - 09:35 | Keynote: How Are Innovation and Creativity Shaping the Future of the European Digital Advertising Industry?
Daniel Knapp, Chief Economist, IAB Europe will deliver a thought-provoking keynote on how creativity and innovation are shaping the future of digital advertising in Europe.
09:35 - 09:45 | Creative and Entertaining: How can creative ads fuel innovation?
Fabien Le Roux, Head of Creative Department, TikTok, will explore how creativity sparks new possibilities for brands and businesses alike.
09:45 - 10:15 | Panel 1: Skills gap: How to Address the Mismatch Between Today’s Digital Skills and Tomorrow’s Needs
As Europe undergoes profound digital transformation, AI and emerging technologies are reshaping markets, creating a growing demand for advanced digital skills. Moderated by Saskia Baneke, Director of VIA Nederland, this session will feature insights from:
Together, they’ll address how policymakers and businesses can collaborate to upskill and reskill Europe’s workforce, ensuring citizens are prepared for future opportunities.
10:15 -10:45 | Coffee break
Recharge, network, and prepare for the next round of insights.
10:45 - 11:05 | Case Study: Innovation Gap: How Do European Start-Ups Innovate and Grow Through Creative Digital Ads?
Learn from Teresa Solman, Digital Media Team Leader, Allegro and Martyna Dziubek, Head of Marketing & NPD, Yope how creative digital ads are fuelling innovation and growth among Europe’s start-ups.
11:10 - 11:55 | Panel 2: Digitisation Gap – How to Incentivise EU Businesses to Develop Innovative Ways of Creating Value Online
Moderated by Suzanne McElligott, CEO of IAB Ireland, this session will explore strategies to close Europe’s "digitisation gap." The discussion will focus on overcoming regulatory fragmentation and promoting innovation in online advertising, with contributions from:
11:55 - 13:25 | Lunch & Lightning talks
Enjoy lunch, listen to insightful lightning talks, and connect with fellow attendees.
Afternoon Sessions: Trust and Privacy
13:25 - 14:10 | Panel 3: How to Ensure that Personalised Advertising Benefits Consumers and Businesses Alike
With growing scrutiny around consumer protection and personalised advertising, this panel, moderated by Dr. Jacob Dexe, Public Affairs Manager at IAB Sweden, will explore the balance between innovation and consumer welfare. Panelists include:
14:15 - 14:30 | Creative and Entertaining: How do creative ads address societal challenges?
Shahnaz Ahmed, Director, Creative & Innovation, The Social Element Agency, will share inspiring examples of how creativity can address real-world challenges.
14:30 - 15:15 | Lightning Talks & Coffee break
Grab a coffee, exchange ideas, and dive into fast-paced, inspiring presentations.
15:20-15:40 | Case study: How to combat ad fraud online
Jack Smith, Chief Innovation Officer at DoubleVerify, will unpack strategies for tackling ad fraud and ensuring a secure digital advertising environment.
15:45 - 16:25 | Panel 4: How to Enable Privacy and Innovation in Digital Advertising
With the GDPR often seen as both a blueprint and a barrier, this discussion will examine how privacy compliance can coexist with innovation. Moderated by Matthew Newman, Global Chief Correspondent at MLex, speakers include:
The session will explore the latest privacy-enhancing technologies, barriers to data-driven innovation, and how regulatory frameworks can adapt to support both business and consumer needs.
16:30 - 17:10 | Final Wrap-Up Session
End the day with a session that ties together the event discussing the 3 main takeaways of the day.
17:10 - 19:00 | Reception: Lightning Talks & Reception
Unwind, network, and continue the day’s discussions over drinks and lightning talks.
Alongside the main stage sessions, the Lightning Talks will offer short and striking presentations on key topics in digital advertising. Senior executives from IAB Europe's member companies will address common misconceptions about digital ads and educate EU policymakers about the industry’s efforts to tackle policy challenges such as privacy and child safety online.
Get ready for thought-provoking sessions tackling key questions and misconceptions, including:
Still not registered? Secure your spot below and be part of the future at Advertising Horizons 2025!