Interactive Advertising Bureau
28 January 2025

One Week to Go: Discover the Sessions Redefining Digital Advertising!

The wait is almost over! In just one week, on 4th February, Advertising Horizons 2025 will gather Europe’s brightest policy minds, boldest thinkers, and top innovators together at Sparks in Brussels

With a packed agenda designed to inspire, challenge, and ignite action, this is not just another policy conference—it’s the ultimate forum to explore the future of digital advertising policy in Europe.

Featuring four unmissable panels, lightning talks, keynotes, and case studies, Advertising Horizons 2025 offers a day filled with powerful insights, practical takeaways, and networking opportunities. Each session has been carefully curated to tackle the most pressing challenges and opportunities in our industry. This is IAB Europe’s flagship policy event and one you don't want to miss. Check out the agenda below and be sure to secure your seat.

The Agenda - Policy Takes Centre Place!

This is your chance to dive into debates, gain fresh perspectives, and leave with actionable insights

Morning sessions: Innovation, Creativity, and Digital Acceleration

09:00 - 09:15 | Welcome & Opening Remarks

Kick off the day with a warm welcome and an overview of what’s in store, delivered by Townsend Feehan, CEO of IAB Europe. 

09:20 - 09:35 | Keynote: How Are Innovation and Creativity Shaping the Future of the European Digital Advertising Industry?  

Daniel Knapp, Chief Economist, IAB Europe will deliver a thought-provoking keynote on how creativity and innovation are shaping the future of digital advertising in Europe.

09:35 - 09:45 | Creative and Entertaining: How can creative ads fuel innovation? 

Fabien Le Roux, Head of Creative Department, TikTok, will explore how creativity sparks new possibilities for brands and businesses alike.

09:45 - 10:15 | Panel 1: Skills gap: How to Address the Mismatch Between Today’s Digital Skills and Tomorrow’s Needs

As Europe undergoes profound digital transformation, AI and emerging technologies are reshaping markets, creating a growing demand for advanced digital skills. Moderated by Saskia Baneke, Director of VIA Nederland, this session will feature insights from:

  • Romain Lerallut, VP and Head of Criteo AI Lab
  • Andreea Calbeaza, Senior Manager, Government Affairs, Microsoft
  • Saskia Van Uffelen, Manager Future Workforce, Agoria

Together, they’ll address how policymakers and businesses can collaborate to upskill and reskill Europe’s workforce, ensuring citizens are prepared for future opportunities.

10:15 -10:45 | Coffee break

Recharge, network, and prepare for the next round of insights.

10:45 - 11:05 | Case Study: Innovation Gap: How Do European Start-Ups Innovate and Grow Through Creative Digital Ads? 

Learn from Teresa Solman, Digital Media Team Leader, Allegro and Martyna Dziubek, Head of Marketing & NPD, Yope how creative digital ads are fuelling innovation and growth among Europe’s start-ups.

11:10 - 11:55  | Panel 2: Digitisation Gap – How to Incentivise EU Businesses to Develop Innovative Ways of Creating Value Online

Moderated by Suzanne McElligott, CEO of IAB Ireland, this session will explore strategies to close Europe’s "digitisation gap." The discussion will focus on overcoming regulatory fragmentation and promoting innovation in online advertising, with contributions from:

  • Thomas Lue Lytzen, Director Ad Sales & Tech, Ekstra Bladet
  • Patrick Waelbroeck, Professor of Economics, Telecom Paris / Institut Polytechnique Paris
  • Marco Giorello, Head of Unit, Directorate-General for Communications Networks, Content and Technology (CNECT), Unit F4 – Platforms Policy and Enforcement - Technological and Economic Assessment
  • Rhys Nölke, Chief Data Officer, Bertelsmann

11:55 - 13:25 | Lunch & Lightning talks

Enjoy lunch, listen to insightful lightning talks, and connect with fellow attendees.

Afternoon Sessions: Trust and Privacy

13:25 - 14:10 | Panel 3: How to Ensure that Personalised Advertising Benefits Consumers and Businesses Alike

With growing scrutiny around consumer protection and personalised advertising, this panel, moderated by Dr. Jacob Dexe, Public Affairs Manager at IAB Sweden, will explore the balance between innovation and consumer welfare. Panelists include:

  • Stacey Featherstone, Meta
  • Marco Pierani, Director of Public Affairs & Media Relations, Euroconsumers
  • Maria-Myrto Kanellopoulou, Head of Unit, Consumer Law, DG JUST
  • Stevan Randjelovic, Head of Public Policy & Industry Affairs, WPP

14:15 - 14:30 | Creative and Entertaining: How do creative ads address societal challenges?

Shahnaz Ahmed, Director, Creative & Innovation, The Social Element Agency, will share inspiring examples of how creativity can address real-world challenges.

14:30 - 15:15 | Lightning Talks & Coffee break

Grab a coffee, exchange ideas, and dive into fast-paced, inspiring presentations.

15:20-15:40 | Case study: How to combat ad fraud online 

Jack Smith, Chief Innovation Officer at DoubleVerify, will unpack strategies for tackling ad fraud and ensuring a secure digital advertising environment.

15:45 - 16:25 | Panel 4: How to Enable Privacy and Innovation in Digital Advertising

With the GDPR often seen as both a blueprint and a barrier, this discussion will examine how privacy compliance can coexist with innovation. Moderated by Matthew Newman, Global Chief Correspondent at MLex, speakers include:

  • Oliver Pischke, Global Digital Director, Kantar
  • Kamal Janardhan, Sr. Director of Product Management, Google
  • Pierre Devoize, Deputy MD in charge of Public Affairs, Alliance Digitale
  • Karolina Mojzesowicz, Deputy Head of Unit, DG JUST C3

The session will explore the latest privacy-enhancing technologies, barriers to data-driven innovation, and how regulatory frameworks can adapt to support both business and consumer needs.

16:30 - 17:10 | Final Wrap-Up Session

End the day with a session that ties together the event discussing the 3 main takeaways of the day. 

17:10 - 19:00 | Reception: Lightning Talks & Reception

Unwind, network, and continue the day’s discussions over drinks and lightning talks.

Highlights from the Lightning Talks Line-Up

Alongside the main stage sessions, the Lightning Talks will offer short and striking presentations on key topics in digital advertising. Senior executives from IAB Europe's member companies will address common misconceptions about digital ads and educate EU policymakers about the industry’s efforts to tackle policy challenges such as privacy and child safety online. 

Get ready for thought-provoking sessions tackling key questions and misconceptions, including:

  • “Why Are There Ads Everywhere I Go on the Internet?” by Christer Ljones, Director of Ad Data Capabilities at Schibsted Marketing Services
  • “How SMBs unlock growth through advertising?” by Benjamin Cohen, CEO & Founder, Y-Brush
  • “Why Do We Need Cookies?” by Stuart Wilkinson, Senior Business Development Director at Kantar
  • “What Will an Internet Without Personalised Ads Look Like?” by Alexander Whalen, Public Policy Manager, EU Affairs, Meta
  • “Is Contextual Advertising Economically Viable?” by Lionel Basdevant, Senior Product Director, Criteo
  • “How to Design Consent Banners to Better Inform Consumers, Increase Their Trust, and Ideally, Their Consent Rate?” by Prof. Max von Grafenstein via BVDW

Still not registered? Secure your spot below and be part of the future at Advertising Horizons 2025!

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