Interactive Advertising Bureau
05 May 2023



Just like last year, the OMR Festival is expected to draw more than 70,000 visitors to the Hamburg Messe on the 9th & 10th of May, 2023. On over 100,000 sqm of space, #OMR23 offers the digital and marketing industry a robust program of Conference keynotes, Masterclasses, Guided Tours, Side Events and Expo on both days. More than 800 experts will take to the six OMR stages for keynotes, panel discussions and interviews. The speaker lineup at this year's OMR Festival once again offers A-listers from Europe and beyond. 

Serena Williams is coming to OMR Festival 2023

Headlining #OMR23 is Serena Williams, who has made a name for herself far beyond the tennis court. A native of Los Angeles, Williams has more singles titles than any other player in history on-the-court, off of the court she has built up a personal brand with worldwide pull. With her fashion brand "S by Serena" and jewellery brand "Serena Williams Jewellery," she provides a platform to issues of body positivity and female empowerment. Since March 2022, she has been active as an investor by founding Serena Ventures. A USD 111m fund, Serena Ventures already has 60 companies in its portfolio and focuses on supporting entities with diverse founding teams. Among them are fintechs like Propel and Cointracker, the billion-dollar company Masterclass and smoothie delivery service Daily Harvest. In addition, Serena Ventures has a stake in Esusu, one of the first tech unicorns with Black founders at the helm. Visitors to #OMR23 will be able to hear Williams discuss her career post-tennis on the OMR Conference Stage.

Climate activist Luisa Neubauer at #OMR23

She is probably the most-prominent face in the German climate movement. She’s the co-organizer of Fridays for Future and one of Time Magazine’s TIME100 Next—a list of the top 100 up-and-coming individuals. We are talking about Luisa Neubauer. 

In 2018, Luisa Neubauer met the Swedish student Greta Thunberg at the UN Climate Change Conference, was inspired and, together with other activists, launched the “Fridays for Future” movement in Germany, following the example of the Swedish original. Listing the full scope of the movement’s impact would require a standalone article to do the movement justice. The very brief synopsis: Neubauer has helped organise hundreds of climate strikes, regularly confronts politicians, meets global heads of state and government officials and has attended four UN climate conferences as an activist. Her goal - and that of the global climate movement - to meet the UN’s 1.5-degree target agreed to at the 2015 Paris Climate Conference. To inch closer to meeting this goal, Luisa Neubauer and Fridays for Futures have cleverly weaponized the rules of the attention economy. For starters, Neubauer is the host of the Spotify climate podcast “1.5 degrees,” she’s published three books detailing the ecological crises from different angles and in 2021 she and others won a formal constitutional complaint against the German government, which was historic to say the least.

Media mogul, innovator, CEO and entrepreneur: Scooter Braun

We are so excited we got him: Born and raised in NYC, Scooter Braun is one of the most-successful and recognizable music managers and businessmen in the world. As a manager, his artist portfolio features a who’s who of the world’s biggest superstars. But it would be reductive to label him as merely a music manager. A serial entrepreneur, investor, film producer, dedicated philanthropist, innovator and investor in companies like UBER and Spotify, Braun’s broad scope of expertise makes him one of the most intriguing speakers ever to come to OMR. On the #OMR23 Conference Stage, Braun will discuss his work, success, failures and vision, while also sharing insights into his prolific career and talking about the importance of giving back as much as possible.

The man, the Kith, the lifestyle legend: Ronnie Fieg

Ronnie Fieg’s lifestyle brand Kith is flying higher than ever. Kith just dropped lookbooks with Jerry Seinfeld, Edward Norton and Bryan Cranston and in addition Fieg took on a little part-time gig in November 2022 as the first-ever creative director for the New York Knicks. Simply put, he knows what’s up in fashion and has an acute understanding of which levers and hype mechanics to activate for his clothing. One strategy: Kith stores are an experience unto themselves and have become a sort of place of pilgrimage for many fans - granola and ice cream on the house.

Find out more and get tickets here


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