We’re thrilled to launch our brand-new Retail Media Roundtable series, sponsored by MediaMarktSaturn, recorded live at our Retail Media Impact Summit in Amsterdam!
On 24th September, over 150 senior European leaders in Retail Media gathered in the heart of Amsterdam for an intensive day of insights, action & collaboration.
The Summit wasn’t about flashy announcements; it was about meaningful conversation and collective momentum. Some of the core topics explored:
Beyond the formal sessions, the Summit also offered networking, breakout workshops, and plenty of space for spontaneous conversations and new partnerships.
Find out more in our wrap-up blog post here, and watch our highlight reel here.
To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn.
Recorded live at the Summit, this first episode explores why Retail Media has become a cornerstone of the modern marketing mix. Discover how brands can:
Our second episode saw Marie-Clare, Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC, explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media.
Uncover:
What’s Next?
Over the coming weeks, we’ll gradually release each episode from our latest roundtable series. Unedited, candid conversations straight from Amsterdam.
Each episode explores a slice of the Summit’s rich agenda, all through the lens of real industry players.
But that’s not all. Alongside the episodes, we’ll publish deep-dive blog posts, exclusive insights, and key takeaways from the Summit.
Don’t Miss Out - Here’s How to Stay in the Loop
For more information on our Retail and Commerce Media work and how you can get involved, please reach out to Marie-Clare at puffett [at] iabeurope.eu
