IAB Turkey's 6th General Assembly Meeting was held on March 30, 2021. At the General Assembly meeting, after the annual report and internal audit report presentations, the management, audit and disciplinary boards to work in the new term were elected.
Ayşen Akalın was elected as the Chairman of the Board of Directors at the first Board of Directors meeting held after the General Assembly meeting. Speaking at the General Assembly, IAB 2021-2022, Chairman of the Board, Ayşen Akalın said, “This year, when we will celebrate the 10th anniversary of the IAB Turkey, I took over the flag from a strong team. With the same responsibility and excitement, we will see the healthy and sustainable growth of the digital advertising ecosystem as our primary goal in the new period ”.
The Focus Issues in the 10th Year of the IAB will be Brand Security, Ad Fraud, The Effects of Advertising on the Economy and The Direct Brand Economy
Ayşen Akalın, mentioning about the Digital Marketing Communication Platform, which they recently established as four industry associations together with IAB (Interactive Advertising Association), RVD (Advertisers Association), RD (Advertisers Association) and MMA (Mobile Marketing Association), She stated that IAB will have more brand security and brand fraud issues on the agenda, and that they will work for the responsible and safe development of digital advertising.
The distribution of roles in the IAB Board of Directors was as follows:
Principal members of the board
Substitude members of the board
Principal members of the Audit Board
Substitude members of the Audit Board
Principal members of the Discipline Board
Substitude members of the Discipline Board