Interactive Advertising Bureau
27 August 2025

Meet the 2025 MIXX Awards Europe Jury & Enter Your Work Today

The MIXX Awards Europe 2025 are in full swing, and this year’s theme, Future Proof Creativity, has already sparked inspiration across the continent. With 28 categories spanning Tech & Innovation, Content & Social, Strategic Impact, Media Innovation, and Culture & Immersion, there’s a perfect fit for every ambitious campaign. 

Meet This Year’s Jury - Experts Who Elevate Excellence

Our judges are all senior-level leaders from across Europe, uniting brand, agency, publishing, and tech innovation expertise to deliver a fair and insightful evaluation of your campaigns.

Confirmed 2025 jury members include:

Agnieszka Parfienowica, Managing Director, Media Solutions, WPP Media

Andreas Staios, Digital Director, UM

Connie Hawker, TV+ & Creators Lead, IAB UK

Elsa Kalervo, Head of Digital Audio, Bauer Media Group Finland

Nazlı Eda Kırali, Marketing Director & Head of Media, Digital, The Magnum Ice Cream Company Turkey

Sascha Dolling, General Manager, Mediaplus Realtime

With some new and some returning judges on the panel, you’ll benefit from a unique blend of awards experience and fresh insight from across the digital advertising ecosystem.

Explore all of this year’s judges on our MIXX Awards page here 

Why You Should Enter and What You Stand to Gain

Entering MIXX Awards isn’t just about winning, it’s about spotlighting your campaign’s power, strategy, and vision on a pan-European stage:

  • Pan-European industry recognition, tailored for both campaigns and research-led entries
  • Exposure to high-calibre experts, including those from IAB Europe’s extended network
  • Business development potential with access to broader national and corporate IAB communities
  • Benchmarking against Europe’s best to fuel creative ambition
  • Celebrate your team’s work, and propagate ideas that inspire across the ecosystem

Winners receive more than trophies. They’re featured in IAB Europe’s Knowledge Hub, announced across media channels, and often spotlighted via case studies, podcasts, webinars, and more. 

What Our Judges Look For

Entries are evaluated equally on Strategy (33.3%), Creative (33.3%), and Results (33.3%). Gold winners also have the opportunity to compete for the coveted MIXX Grand Prix. 

For more winning tips from last year’s awards:

Key Dates 

  • Final Entry deadline: Thursday, 18th September 
  • Winners announced: Virtual Awards Ceremony on Wednesday, 29th October

Pro tips for a standout entry

  • Enter across multiple categories to maximise visibility (use one well-crafted core entry that fits each selected category).
  • Include a clear, 3-minute case video (YouTube, unlisted) with English voiceover or subtitles.
  • Make sure your objectives, strategy, creative, and results are crisp, connected, and measurable.

Ready to shine?

Check the Entry Notes and FAQs on our Awards webpage here before you submit.

Need help? Contact the team at awards [at] iabeurope.eu

Let’s celebrate the work that moves our industry forward. We can’t wait to see what you’ve built, and to put your future-proof creativity in front of Europe’s leading experts.

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