Interactive Advertising Bureau
03 November 2022

Join Our Latest Working Groups! Sustainability Standards & Retail Media

IAB Europe has not one but two new exciting working groups for you to join.

Check out the details below and sign up to participate today.

Sustainability Standards Committee

The committee will bring the industry together to create new standards for the delivery of digital advertising. These standards will help and direct all industry participants to reduce the amount of energy consumed and carbon emissions produced through their use of digital media.

Today, it’s estimated that the Internet’s overall environmental impact is around 2%-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of CO2. As the industry and wider society become increasingly aware of the climate crisis, and the impact that the internet and digital ads have on the environment, it has now become more important than ever to take responsibility and action.

To tackle these numbers, the committee will produce a ‘Green Media standard’ which is composed of practical and measurable steps that participants can implement to decarbonise their digital media.

For members wishing to join the committee please sign up here. Organisations wanting to be involved in the committee who are not yet members of IAB Europe, please contact -

Retail Media Working Group

The Retail Media Working Group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define this new, exciting advertising space.

Retail Media in Europe is accelerating each year and is a key part of the media plan. In 2021 the market was worth €7.9 billion and this is expected to reach €25bn by 2026, representing a significant investment opportunity. Further, a recent buy-side survey on the Retail Media Opportunity in Europe shows that retail media is already a key part of the media plan; 92% of advertisers and 74% of agencies surveyed state that they are currently partnering with retailers to reach consumers.

The new working group is open to all IAB Europe members and will provide education on the retail media landscape, the benefits, use cases as well as insights and standards to enable the market to continue to grow.

For members wishing to join the working group please sign up here. Organisations wanting to be involved in the committee who are not yet members of IAB Europe, please contact


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