Introducing LEAF: Smart Solutions for Sustainable Digital Advertising

Sustainability is no longer a choice - it’s a necessity. As the digital advertising industry works toward reducing its environmental impact, access to smart, effective tools is critical. That’s why we’re excited to introduce LEAF, a suite of powerful utilities designed to help advertisers, agencies, ad tech providers, and publishers measure and reduce their carbon footprint.

Why LEAF?

LEAF provides a comprehensive solution for businesses looking to integrate sustainability into their digital ad strategies. With LEAF, you can:

• Measure GHG Emissions: Gain transparency into the carbon footprint of your digital ad campaigns, ensuring alignment with emerging industry standards.
• Access a Centralised Hub of Sustainability Tools: Monitor and improve ad sustainability through an easy-to-use platform that brings all key resources together.
• Stay Ahead of Industry Standards: Keep pace with evolving best practices and guidance to future-proof your advertising efforts.

Innovative Tools for Smarter Advertising

LEAF includes IAB Europe sustainability solutions such as:

• OpenGHG - A tool that estimates emissions in line with global sustainability frameworks, helping businesses make informed decisions.
• CreativeLi - An optimisation tool that reduces ad creative file sizes without compromising quality, making digital ads more energy-efficient.

And this is just the beginning! With more utilities set to be added, LEAF is a game-changer for companies committed to sustainable digital advertising.

How to Join LEAF

LEAF is designed to be accessible to the entire digital advertising ecosystem. IAB Europe members can enjoy free access, while National IAB and Federation members benefit from exclusive discounted rates. Non-members can also join with a standard fee.

Take the Next Step Toward Sustainable Advertising

Learn more about LEAF here, explore our FAQs, and start making a difference today.

Register for LEAF to join here!